For over a decade, photographers have relied on Portland, Oregon based Lensbaby to provide lenses that ignite their creativity and highlight their unique personalities. The company's latest innovations transform smartphone cameras - LM-10 Sweet Spot Lens and Creative Mobile Kit; expand the Lensbaby Optic Swap ecosystem - Sweet 50 Optic; bring new life to wide angle shots for extreme sports photographers and Google Sphere shooters - Circular Fisheye; and give photographers a phenomenally versatile portrait and macro lens for their bag of most-loved equipment - Velvet 56. Lensbaby products are sold and distributed worldwide. Visit www.lensbaby.com (less)