Pretty Outside, Powerful Inside! Lady Conceal was founded on a strong passion for empowering women. Our mission is to facilitate women and men to take proactive measures to ensure their safety and protection. Every purse and bag under the Lady Conceal and DS Conceal brand is thoughtfully designed with a specialized compartment to accommodate tools of personal safety, ranging from firearms to pepper sprays, tasers, whistles, and security alarms. Driven by innovation, we continuously search for advanced strategies to enhance the safety of both women and men. (less)