W.R. Case & Sons Cutlery Co.

Stop by the Case Knives booth 10538 on Wednesday, January 21 from 2:30 pm-5:30 pm for a special mixer to celebrate our newest knives for 2026. Be sure to meet acclaimed custom knife maker Bill Ruple, too! Beer and wine will be available, first come, first served!

Categories: SHOT - Media/Publication, SHOT - Cutlery/Sharpeners/Knives/Accessories, SHOT

SDS Arms

Throughout SHOT Show, SDS Arms will host numerous activities at its booth, including giveaways of exclusively customized products Attendees are encouraged to stop by the booth from 3:30 p.m. to 5:00 p.m. to collect a limited-edition Velcro morale patch, with only 100 patches available each day. One hundred patches will be distributed daily. Each day, one lucky recipient will find a golden ticket in their envelope, granting them one of the following prizes:

• Tisas 1911 Duty B9R DS, customized by 2nd Caliber Coatings
• Tisas Tank Commander “Combat Special”, customized by Booligan Shooting Sports
• Tokarev TT-12 Pro, customized by Newnam Performance
• MAC IX M81 Woodland, customized by Caliber Custom Coatings

Categories: SHOT - Firearms

Arge Robotik

VIP Technical Briefings fro Arge Robotik!

Host invitation-only sessions for manufacturers and procurement professionals to discuss turnkey ammunition lines and custom solutions.

Categories: Supplier - Machinery, SHOT - Ammunition

StopBox USA

-
-
-
SPECIAL AVAILABLE FOR THE ENTIRE WEEK OF SHOT SHOW!
01/20/26 --> 01/23/26
-
-
STOPBOX USA IS OFFERING
2 EXCLUSIVE DEALER PACKAGES
-
-
VISIT OUR BOOTH
--------> VL260
TO LEARN MORE!
-
-
-

Categories: SHOT - Firearm Cases, SHOT - Firearm Cabinets/Racks/Safes, SHOT - Wholesaler/Distributor, SHOT - Firearm Locks, SHOT - Retailer Services

ANECHOIC

SHOT Show 2026 Special - Anechoic Suppressors Booth#15431

Buy $5,000 or more for 10% off the already amazing 2026 Anechoic Dealer pricing!

Buy $10,000 or more for 15% off the already rollback 2026 Anechoic Dealer pricing!

When SHOT Show is over, so is the deal! Hurry now to secure your savings!

See us at Booth#15431.

Categories: SHOT - Firearms, SHOT - Hearing Protection, SHOT - Suppressors, SHOT - Recoil Protection Devices/Services, SHOT - Hunting Gear/Accessories

STS Firearms

Whether you’re ready to upgrade your firearm to the look you’ve always imagined, or it’s finally the time to trick it out, we are here to help bring your ideas to life.

STS Firearms is dedicated to precision, expertise, and has a commitment to quality that will go into helping you improve and extend the life of your firearm by offering our specialty PVD Coatings.

Benefits of PVD Coating
· Excellent abrasion & wear resistance
· No discernable thickness or buildup (

Categories: Supplier - Services, SHOT - Firearm Barrels/Parts/Gunsmithing

Quality Thread & Notions

Quality Thread & Notions Offers FREE SHIPPING on first order! Offer good through December 31, 2026. Use Promo Code: SHOTSHOW26.

Categories: Supplier - Fabrics, Supplier - Fabrication

Hangsterfer's Metalworking Lubricants

Join Us at the SHOT Show Supplier Showcase!
We’re thrilled to announce a special appearance by Antron Brown, 4X NHRA Top Fuel World Champion, and his colleague Angelle, both legends in motorsports and passionate outdoor enthusiasts. They trust Hangsterfer's lubricants to craft the precision parts that power their record-breaking Top Fuel dragsters—because our products deliver superior performance, sustainability, and reliability under extreme conditions. Stop by our booth to meet Antron and Angelle, learn how our advanced lubrication technology can elevate your manufacturing process, and explore exclusive event-only offers. Don’t miss this chance to connect with champions who know what it takes to win—on the track and in the field!

Categories: Supplier - Machining, SHOT - Firearm Barrels/Parts/Gunsmithing

Flexsystems

FLEX SMART LINK — Next-Gen Serialized NFC Tech Built Into Custom Patches
Accountability. Authentication. Control — with one tap.

Flexsystems USA introduces FLEX SMART LINK, the only U.S-made PVC patches with embedded, serialized NFC technology for total asset visibility. Designed for tactical teams, OEMs, training units, and industrial operations, FLEX SMART LINK turns any piece of gear into a secure, trackable digital asset.
Not novelty tech. Mission-grade tech.
Rugged, scannable, programmable—and built for field abuse.

What It Delivers

• Unique serialized NFC IDs on every patch or part
• Tap-to-assign tasks, inspections, training logs, and chain-of-custody
• Authentication + anti-counterfeit protection
• Real-time tracking and inventory control
• Durable U.S.-made PVC built for harsh environments
Why It Matters

Know who used what.
Track every issue and return.
Eliminate missing gear.
Upgrade your operations using the smartphones you already carry.

Categories: Supplier - Plastics, Supplier - Fabrics, Supplier - Finishing

Hermle USA, Inc.

GIVEAWAY! We are giving away a pack of high-end HERMLE merchandise, exclusively at the Shot Show Supplier Showcase 2026. Valued at $300+.

How to Enter:
1) Visit Our Booth at the Supplier Showcase (51906)
2) Allow our team to scan your badge
3) Boom! You are entered to win!

Giveaway Goes Live: 19 January 2026
Giveaway Closes: 20 January 2026

Categories: Supplier - Machining, Supplier - Machinery

Ranarc Industries

RANARC INDUSTRIES is a Plastic Product Manufacturer with One-Stop OEM solutions.

We have specialized in military industry applications for over 30 years. Our primary manufacturing factory is based in Taiwan, with strategic partners throughout Asia.

We provide:
• Design for manufacturing, engineering
• Mold making
• Plastic injection and insert molding
• Die Casting, CNC, and post-processing
• Finishing
• Assembly
• Packaging

We guarantee high-standard output products while also keeping your cost in check.

Categories: Supplier - Plastics, Supplier - Metals, Supplier - Metal extrusions, SHOT - Firearm Barrels/Parts/Gunsmithing, SHOT - Custom Manufacturing

TiON

TiON SHOT Show Special

Buy seven (7) Dragoon rifle suppressors and /or Grenadier handgun suppressors and receive one (1) Minuteman, black finish (MTIB) FREE plus Free Shipping. Valid 01/20 thru 01/30/2026

Categories: SHOT - Suppressors, SHOT - Firearms, SHOT - Hearing Protection, SHOT - Hunting Gear/Accessories

Trident 1 FFL Software

*** ATTENTION FIREARMS RETAILERS & RANGES ***
Trident 1 FFL Software, the industry's leading all-in-one POS Software provider is offering our largest promotion in our Company's history this SHOT Show. For a limited time, we are WAIVING our initial integration fee for all retailers who execute a Sales and Service Agreement with Trident 1 within 30-days of the show. Stop by our main display, on the first floor of the Venetian Expo, at the main entrance/registration in the lobby right behind the escalators (Booth #VL133). Check-out why hundreds of the top retailers in the industry, choose Trident 1 to run all facets of their business, while saving thousands of dollars with this limited time offer. Mention "T1 SHOT Show Special," when booking your demo.

Categories: SHOT - Retailer Services, SHOT - Firearms, Supplier - Software, Supplier - Services

Zapped Headwear

Shot Show Pricing Discount. Talk to us in booth!

Categories: SHOT - Apparel, Men's, SHOT - Apparel, Women's

SDS Arms

SDS Arms will also host Happy Hour in its booth on Tuesday and Thursday from 3:30 p.m. to 5:00 p.m., giving visitors another opportunity to connect with the team.

Categories: SHOT - Firearms

Onnais Safe

Onnais Safe Inc. will offer the Expo Special with an extra 10% OFF for the 1st order by Distributors/Retailors.

Categories: SHOT - Eyewear

Otis Technology

The Women’s Outdoor Media Association will be recording in the Otis Technology Booth (#11464) from 8am-12pm, Tuesday, Wednesday, and Thursday.

Step into the dynamic world of the shooting community with the Amateurs and Experts Podcast, co-hosted by Erica Chin and Maggie Reese, as they interview guests from across the industry and bridge the gap between "amateurs" and "experts," exploring everything from the latest gear and training techniques to the personal journeys that drive competitors and enthusiasts.

Categories: SHOT - Firearms Maintenance/Cleaning Equipment, SHOT - Shooting Range Equipment, SHOT - Hearing Protection, SHOT - Hunting Gear/Accessories

Frontsite

Come by and check out our special FREE verification offer to become a vendor on Frontsite! We will give you the code for 100% off the verification price, and also get you a special discount on our new data storage app, Frontsite Safe. Frontsite Safe is an app designed to secure your firearm, tool and household item information for insurance purposes. Come by and check it out!

Categories: SHOT - Media/Publication, SHOT - Retailer Services

MSR Distribution Company

MSR DISTRIBUTION — SHOT Show 2026 Dealer Specials

MSR Distribution will be offering exclusive SHOT Show 2026 dealer programs across both Arsenal and FIME, available only to brick-and-mortar retailers. These programs are part of MSR’s larger, ongoing effort to support physical retail locations and help dealers remain competitive.

Dealers attending SHOT Show can qualify for up to 25% off on select firearms, plus up to $500 in rebate credits toward special items, including select accessories and premium product lines such as Eternity Case. These incentives are available during SHOT Show and are structured to reward on-site participation.

Visit MSR Distribution at SHOT Show for full details.

Categories: SHOT - Firearms, SHOT - Magazines/Cartridges, SHOT - Firearm Cases, SHOT - Firearm Barrels/Parts/Gunsmithing, SHOT - Scopes/Sights/Telescopes/Accessories

Arsenal, Inc.

ARSENAL — SHOT Show 2026 Dealer Specials

SHOT Show 2026 is approaching, and Arsenal will be offering exclusive dealer specials available through MSR Distribution, exclusively for brick-and-mortar retailers. These SHOT Show programs are part of Arsenal’s broader effort to support physical retail stores and strengthen in-store dealer partnerships.

Dealers attending SHOT Show can take advantage of up to 25% off on select Arsenal firearms, plus up to $500 in rebate credits toward special items available during the show. These offers highlight Arsenal’s premium line of milled-receiver firearms, along with select parts and accessories, including the Eternity Case line of products.

Full program details will be available during SHOT Show through MSR Distribution.

Categories: SHOT - Firearms, SHOT - Magazines/Cartridges, SHOT - Firearm Barrels/Parts/Gunsmithing, SHOT - Firearm Cases

FIME Group LLC

FIME — SHOT Show 2026 Dealer Specials

FIME Group will be participating in SHOT Show 2026 with exclusive dealer specials available through MSR Distribution, exclusively for brick-and-mortar stores. These programs are aligned with FIME’s continued commitment to supporting physical retail partners and driving in-store success.

Attending dealers may qualify for specials on select FIME firearms, along with up to $500 in rebate credits that can be applied toward designated special items during the show. These SHOT Show incentives are designed to reward in-person dealer engagement and support early-year inventory planning.

See MSR Distribution at SHOT Show for complete program details.

Categories: SHOT - Firearms, SHOT - Magazines/Cartridges, SHOT - Firearm Cases, SHOT - Firearm Barrels/Parts/Gunsmithing, SHOT - Scopes/Sights/Telescopes/Accessories

7.62 Design

7.62 Design / SHOT Show Special

We're offering 15% off any wholesale orders placed during the 2026 Show. Come see us at booth 42616 to see all our new designs and to place your order.

Don't forget to grab your free cap as well (While supplies last).

We look forward to seeing you!

Categories: SHOT - Apparel, Men's, SHOT - Apparel, Women's, SHOT - Wholesaler/Distributor

Freedom Protective Gear/Holstersupply.com

COME BY BOOTH #10129 — ALL WEEK

Enjoy special guest appearances, live free giveaways, and hands-on demonstrations of the Freedom Protective Gear Holster System.

We’ll show you how our system lets your store:

Mold holsters on demand

Fit any firearm, any light, any laser

Start making real money immediately on your investment

Categories: SHOT - Custom Manufacturing, SHOT - Holsters, SHOT - Wholesaler/Distributor, SHOT - Retailer Services, SHOT - Gunsmith Tools

We Knife Co. Ltd.

Free Premium kit for New Dealer.
Visit US at Booth# 10750.

Kitanica

OFFGRID GIVEAWAY -by Kitanica, Garmin, Hogue Knives and WEBOOST
Sign up at Booth 20133 all show long.

Enter for your chance to win 1 of 8 Prizes

Prize #1 Garmin Instinct 3 GPS Watch - courtesy of Strohman Enterprise. Value = $499.99

Prize #2 WEBOOST Ultimate Overland Package Cell Signal Booster Value = $659.95

Prize #3 HOGUE EX-TO1 TOMAHAWK - comes with Magnetic Polymer Sheath. Value = $329.95

Prize #4 Kitanica MARK I JACKET - A 1000D CORDURA® Legend Value = $550.00

Prize #5 Kitanica double thickness nylon survival utility tarp. Value = $110.00

Prize #6 WEBOOST Drive Reach cell signal booster for cars/trucks/SUVs. Value = $499.99

Prize #7 Kitanica's VESPID Backpack- 4 zippers provide duffel-like access. Value = $170.00

Prize #8 Kitanica's Fully Redesigned RAIDER PANTS 3.0 now with STRETCH PANELS Value = $299.00

No purchase necessary and must be 18+ years old. Rules and Restrictions apply.

Categories: SHOT - Apparel, Men's, SHOT - Cutlery/Sharpeners/Knives/Accessories, SHOT - Communications/Electronics/GPS

BookitOne

BookItOne Exclusive SHOT Show offer!

Stop by booth #40709 and try a live demo of BookItOne, see how it simplifies reservations, memberships, and events to receive your exclusive SHOT Show offer:

6 months free and exclusive SHOT Show pricing moving forward!

Can't wait to see you at booth #40709!

Categories: Supplier - Software, SHOT - Shooting Range Equipment, SHOT - Retailer Services

Audacious Concept

Audacious Concept - Hands-On Product Showcase & Dealer Meetings

Audacious Concept invites dealers, distributors, and media to visit our booth for a hands-on showcase of our latest EDC tools and compact fixed blade knives, including the Fanglet.

Attendees can handle the products, discuss materials, design philosophy, and wholesale opportunities directly with the designer and founder. Dealer and media meetings available throughout the show.

Categories: SHOT - Cutlery/Sharpeners/Knives/Accessories, SHOT - Camping, SHOT - Survival Kits/First Aid, SHOT - Gunsmith Tools, SHOT - International Exhibitors

Hopian Knife

HOPIAN is an EDC knife brand focused on clean design, practical performance, and products that fit naturally into everyday carry.

Our SHOT Show presence features a curated selection of folding knives and compact outdoor tools, highlighting balanced proportions, intuitive operation, and dependable build quality.
Visitors are welcome to connect with our team to discuss brand direction, product lineup, and wholesale cooperation.

New dealers and distributors placing their first order on-site at our booth during the show qualify for an additional 5% discount.

Dealer and distributor meetings are available throughout the event.

Categories: Supplier - Tools, SHOT - Survival Kits/First Aid, SHOT

Hoffner Knives

Up to 65% OFF all Hoffner Knives! Booth 20671
Only Once a Year, Only at SHOT!
55% OFF with $500 Order
60% OFF with $2500 Order
65% OFF with $5000 Order
Payment must be made with the order
FREE Knife Training Classes Provided for your Customers. This opportunity sells your inventory!
Trusted by thousands of loyal police, military, and civilians alike as their EDC, Hoffner Knives are the best defensive knives on the planet and great outdoor and survival knives. Please take a look at our NEW cookware knives. Lifetime Warranty, and excellent service, always!
Visit booth 20671 to see our Classic and NEW products. Don't miss this one-time opportunity for these huge discounts!

Categories: SHOT - Cutlery/Sharpeners/Knives/Accessories, SHOT - Firearm Grips/Stocks, SHOT - Training and Safety Equipment, SHOT - Camping

AmmoReady

Visit Booth #70312 where AmmoReady will be announcing a Daily Grand Prize Winner. Grand Prize-Includes Premier Set Up Package (a $2500 value) plus merch. Winner will be announced daily at the booth at 5 pm. Entry by completing a Demo of AmmoReady platform or AmmoReady Superstore, Visit our Booth and enter to win. Chances to win throughout the week.

Categories: SHOT - Retailer Services

AP Lazer

SHOT Show attendees can take advantage of show-only savings on select AP Lazer machines, including our dual-laser systems designed for professional metal marking and engraving.

SHOT Show Only Discounts:

SN2816 DLR with Fiber Laser Add-On – Save $2,000

SN2816 DLR with Higher-Power Fiber Laser Add-On – Save $3,000

SN2616 DLR with Fiber Laser Add-On – Save $2,000

APG50LR Fiber Laser (50W) – Save $2,000

Our dual-laser configurations combine CO₂ for non-metals with fiber laser technology for metals, making them ideal for engraving and marking steel, anodized aluminum, Cerakote, coated metals, and polymers.

Offers valid only during SHOT Show. Visit AP Lazer at Booth #43662 to see the machines in action and speak with our team.

Categories: Supplier - Machinery, Supplier - Machining, Supplier - Fabrication, Supplier - Metals, Supplier - Plastics

LiveFire Tactical Training LLC

Type3MalfunctionRound 100-packs are now available for $199.00 for pistol calibers and $249.00 for rifle calibers with no minimum purchase requirement.

For Law Enforcement & Military, there is free shipping and no sales tax within the continental US & Canada.

To place an order stop by booth 41942 or email [email protected].

Categories: SHOT - Training and Safety Equipment, SHOT - Shooting Range Equipment, SHOT - Law Enforcement Products/Services, SHOT

Self Defense Supply Inc.

20% OFF YOUR ORDER
Code: SHOT | Booth 60004

Stock fast-turn OTF and automatic knives, stun guns, pepper spray, and self-defense gear at wholesale price points customers actually buy. $100 minimum. No FFL required. Write your order at the booth or order online at selfdefensesupply.com.

Code expires 1/30/26.

Categories: SHOT - Cutlery/Sharpeners/Knives/Accessories, SHOT - Wholesaler/Distributor, SHOT - Bags/Packs & Equipment, SHOT - Law Enforcement Products/Services, SHOT - Training and Safety Equipment

Pryme Radio Products

Make the most of SHOT with this exclusive Show Special from PRYME Audio Accessories. From Tuesday, January 20 through Friday, January 23 at Booth #72945, show attendees can enjoy 20% off PRYME’s professional-grade communication solutions designed for two-way radios and cellular devices.

This limited-time, show-only offer is your chance to upgrade mission-critical communications with accessories trusted by public safety, security, hospitality, industrial, and enterprise professionals everywhere. From durable headsets and remote speaker microphones to wireless push-to-talk solutions and surveillance kits, PRYME products are engineered for clarity, comfort, and reliability in demanding environments.

Stop by Booth #72945 to explore the latest innovations including PRYME’s new BT-PTT-Z-BADGE—A wireless PTT button built directly into a standard-sized ID badge holder.

Take advantage of exclusive 20% savings on PRYME Audio Accessories—available only during SHOT Show.

Categories: SHOT - Communications/Electronics/GPS, SHOT - Hearing Protection, SHOT - Law Enforcement Products/Services, SHOT - Custom Manufacturing, SHOT - Hunting Gear/Accessories

HM Defense

HM DEFENSE-DEALER SPECIALS ON ALL HM50B2 50BMG RIFLES, INTEGRALLY SUPPRESSED STEALTH RIFLES & WE ARE GIVING AWAY A GUN A DAY!

DAILY GUN DRAWING 2PM.

BOOTH #15023

HM50B2 50BMG–SHOW ONLY $3,995.00 (MSRP $7,895)

Dealers attending SHOT can take advantage of SHOW ONLY SAVINGS on the HM50B2-50BMG, 10 round, bolt action rifle. INCLUDES your choice of FDE, ODG, Tungsten or Black Cerakote. All HM50B2 rifles include a rugged adjustable bipod, 10 round double stacked steel magazine & boxed with laser cut foam.

ALL INTEGRALLY SUPPRESSED STEALTH RIFLES at $600. BELOW MSRP.

STEALTHMS3 (300 BLKOUT) or STEALTHMS5 (556) Rifles
SHOW ONLY $1,395.00 (MSRP $1,995)

HM Defense's integrally suppressed rifles are never penned or welded. They are truly integral machined as one with the barrel utilizing patented Monobloc technology. The Stealth suppressed rifle models are user friendly with no adapters, no timing or tuning issues, no risk of back off or baffle strikes & virtually maintenance free.

Categories: SHOT - Firearms, SHOT - Suppressors, SHOT - Law Enforcement Products/Services, SHOT - International Exhibitors, SHOT - Firearm Barrels/Parts/Gunsmithing

Trijicon Inc.

Trijicon American Grit 50,000 Rounds of Unbreakable Torture Test Display
Trijicon booth 12827
Come by for a free sticker or patch!
Tuesday-Thursday
8:30-5:30
Friday
8:30-4:00

Categories: SHOT - Scopes/Sights/Telescopes/Accessories

Trijicon Inc.

Trijicon New Products!
Come to Trijicon booth 12827 to check out our new products including AccuPoint 1-8x28, RMR Green, MRO SD, and more!
Sign up to receive our emails and receive free swag!
Tuesday-Thursday 8:30-5:30
Friday 8:30-4:00

Categories: SHOT - Scopes/Sights/Telescopes/Accessories

Etymotic

As a new vendor launching new items, Etymotic's New Passive Adult Muffs & Electronic Digital Impact Resistant Earbuds are a HOT Shot Show Special!

Categories: SHOT - Hearing Protection

Otis Technology

Stop by Otis Technology, Booth #11464!
Connect with our expert sales team to explore exciting new products and plan your 2026 restocking orders.

Show Only Specials:
Spend $1,000 and receive a FREE Chemical Tray (Retail Value: $435).
Spend $2,000 and get a FREE Dump Bin (Retail Value: $760–$1,600, varies by fill item).

Plus, customers can grab Otis’s newest products with their orders during the show! Don’t miss out!

Categories: SHOT - Firearms Maintenance/Cleaning Equipment, SHOT - Shooting Range Equipment, SHOT - Hunting Gear/Accessories, SHOT - Hearing Protection

Caribou Gear

Est., 2008. Caribou Gear Outdoor Equipment Company / Koyukon Gear.
VISIT US AT BOOTH 40017
Highly incentivized dealer programs, from 40% +2%, Net 30.
No opening minimum order, no reorder limits, no annual requirements.
SHOT SHOW ORDER BONUS (while supplies last): Free Limited-Edition Wapiti + CG Water Bottle. 
All Shot Show orders are entered to win a KOYUKON Dry Bag set 40L, 70L. valued at $500.00

Home of the world's only species-specific, patented game bags and the largest game bag selection!

Products: Game Bags, Hunters Tarp®, Patented Rifle Cover, Dry Bags, Bullet Wallets, Hunters Tactical Belts, Bino Cover, and more!

STS Firearms

Whether you’re ready to upgrade your firearm to the look you’ve always imagined, or it’s finally the time to trick it out, we are here to help bring your ideas to life.

STS Firearms is dedicated to precision, expertise, and has a commitment to quality that will go into helping you improve and extend the life of your firearm by offering our specialty PVD Coatings.

Benefits of PVD Coating
· Excellent abrasion & wear resistance
· No discernable thickness or buildup (

Categories: Supplier - Services, SHOT - Firearm Barrels/Parts/Gunsmithing

Quality Thread & Notions

Quality Thread & Notions Offers FREE SHIPPING on first order! Offer good through December 31, 2026. Use Promo Code: SHOTSHOW26.

Sage Security Products, Inc.

Exclusive Trade Show Promotion
• 15% OFF all orders
• Free Freight on orders over $500
• Continental U.S. only
Stop by SAGE SECURITY PRODUCTS booth #14427.

Categories: SHOT - Law Enforcement Products/Services, SHOT - Camping, SHOT - Hunting Gear/Accessories, SHOT - Survival Kits/First Aid, SHOT - Training and Safety Equipment

W.R. Case & Sons Cutlery Co.

Come sit a spell and trade some knife stories with Texas knife maker Bill Ruple at Booth 10538 (Venetian - Level 2) on Tuesday and Wednesday, January 20-21!
Bill is an award-winning custom knife maker and longtime member of the legendary Texas Slip Joint Cartel. Case collaborated with Case to develop the all-new Case Axe Handle pattern, which is being introduced to the public here in Vegas this week.

Categories: SHOT - Cutlery/Sharpeners/Knives/Accessories

NANUK

20% Off on NANUK Products
Exclusive offer for SHOT Show attendees

Visit us at Booth 10971 – Venetian Venue - to claim your special offer.

Limited time only

Categories: SHOT - Firearm Cases

Bucks Holsters

SHOT SHOW SPECIAL EVENT GIVEAWAY

Bucks Holsters is hosting a Shot Show 2026 only giveaway and it is in person only. Stop by and enter for your chance to win a full custom gear package.

Giveaway items:

Custom IWB holster
Custom OWB holster
Mag carrier
Gun magnet
Kore belt
Olight PLX

To enter visit us during Shot Show 2026 at Booth 41165 on the Venetian Level 1. Come meet the team check out our gear and get signed up for a chance to win. This giveaway is exclusive to Shot Show 2026 attendees only.

Contest Entries must be done at Shot Show 2026. The drawing will be held Monday, January 26th!

www.BucksHolsters.com

Categories: SHOT - Holsters, SHOT - Law Enforcement Products/Services

Orchid

SHOT Show attendees can stop by Orchid booth #72939 for hands-on technology demonstrations, complimentary custom-engraved luggage tags, and expert conversations on enterprise resource planning (ERP) for firearms manufacturers, distributors, and large-scale retailers.

Visitors to the Orchid booth can receive a custom, laser-engraved luggage tag made on the spot, thanks to an on-site laser marking device from Laser Marking Technologies (LMT). Attendees can watch their tag being engraved in real time—no waiting, no shipping, just a personalized takeaway before heading to their next meeting.

Notch

Tuesday 1/20: Notch 2026 SHOT Show Daily Giveaway

VIKTOS + Notch

Stop by our booth (31110) and scan the QR code for a chance to win a VIKTOS Forthright CCW Slingbag in Multicam Black, VIKTOS Notch Shield Hat, Multicam Black, and a New Notch Tiger Stripe Operator.

No purchase necessary. Open to individuals 18+ attending SHOT Show. One entry per person per day. Winners selected at random. Winners need not be present for the drawing but must be able to claim prize at the show. Void where prohibited. Sponsored by Notch. By entering, you agree to receive emails from Notch Gear and its promotional partners. You may unsubscribe at any time.

Categories: SHOT - Apparel, Men's

Tetra Gun

Tetra Gun care offers 5% off + free shipping for show orders delivered by customers within the continental U.S. during the 2026 Shot Show.

International orders get 5% off.

Email Tetra Gun for more details at: [email protected]

Categories: SHOT - Firearms Maintenance/Cleaning Equipment

State of Montana

**Meet & Greet** Montana Game Wardens

Meet real Montana Game Wardens in the Montana booth! Just like the wardens featured on popular outdoor TV shows, these officers bring authentic field experience, deep knowledge of Montana’s outdoors, and a genuine passion for landscapes that still embody the spirit of the modern Wild West. Montana Fish, Wildlife & Parks wardens will be on hand to discuss hunting and fishing regs, tags and licensing, public-land access, responsible recreation, and Montana’s approach to land and wildlife stewardship. They’ll share insights into career paths with FWP—from becoming a game warden to working in parks and resource management—and what it’s like to serve in Montana’s iconic, wide-open country. Stop in daily from 9am–12pm and 1pm–3pm to snap a photo with the wardens in front of a stunning Montana backdrop—a perfect way to take a little piece of Big Sky Country home with you. Discover why The OUTSIDE is in us all.

Categories: SHOT

Crazy Creek Products

Shot Show Special for Crazy Creek Products

All dealers who attend SHOT Show 2026 receive 15% off their stocking orders!

***Meet & Greet with Montana Game Wardens***

Meet real Montana Game Wardens in the Montana booth! Just like the wardens featured on popular outdoor TV shows, these officers bring authentic field experience, deep knowledge of Montana’s outdoors, and a genuine passion for landscapes that still embody the spirit of the modern Wild West. Montana Fish, Wildlife & Parks wardens will be on hand to discuss hunting and fishing regs, tags and licensing, public-land access, responsible recreation, and Montana’s approach to land and wildlife stewardship. They’ll share insights into career paths with FWP—from becoming a game warden to working in parks and resource management—and what it’s like to serve in Montana’s iconic, wide-open country. Stop in daily from 9am–12pm and 1pm–3pm to snap a photo with the wardens!

Categories: SHOT - Camping, SHOT - Hunting Gear/Accessories

Gatorz Eyewear

Come see us at Shot Show for discounts and win great gear!
01.01 - 30.26

MAKE APPOINTMENT AND ENTER TO WIN!
Set up an appointment with GATORZ at SHOT Show 2026 to explore our full 2026 lineup and see what’s new. By booking a meeting, you’ll be automatically entered to win a prize pack featuring products from GATORZ and our partners, including Vortex, Kershaw, Born Primitive, West Coast Armor, and Viktos.

Accounts who sign up as a new dealer and place order at show will receive 2 entries, increasing your chances of winning!

ALL New accounts receive a special of 10% discount.

Show orders will receive 10% discount, free freight and displays when reaching min. order quantities.

Make appointment by emailing [email protected] or drop by booth #75711
MAKE APPOINTMENT: https://share.hsforms.com/1OKHf1UbMS1q5BQzj0n8RjQ43nhe

Categories: SHOT - Eyewear

Burstfire

Booth: 40631

PRIZE GIVEAWAYS! We are giving away BRASS ANNEALING MACHINES and CASE PREP TOOL SETS!

How to Enter prize drawing:
1) Pick up raffle ticket at booth 40631
2) Limit 1 raffle ticket per person. Disqualified if you have multiple entries.
3) Drawing will take place on Thursday January 22nd at 3PM PST
4) MUST BE PRESENT DURING DRAWING TO WIN

Prize 1: Burstfire 2 in 1 INDUCTION Annealing Machine ($650 Value)
Prize 2: Burstfire 2 in 1 FLAME Annealing Machine ($300 value)
Prize 3: Burstfire COMP EDGE PRO Annealing Machine ($200 value)
Prize 4: Burstfire P3 Case Prep Tool Set & Neck Tension Gauge Set ($135 value)

Visit: www.Burstfireguns.com for more information on our products.

Categories: SHOT - Ammunition, SHOT - Black Powder/Smokeless Powder, SHOT - Custom Manufacturing, SHOT - Reloading, SHOT - Gunsmith Tools

Hoffner Knives

Celebrity Appearance- Hoffner Knives Booth 20671, All Week, 9am-5pm
Bill Foulk- Army Rangers vs Crips Ash Street Shootout.
Visit with U.S. Army Ranger Sgt Bill Foulk. The Ash Street Shootout between the drug gang Crips and Bill and his Army Ranger buddies in Tacoma WA, 1989 is legendary and the subject of an upcoming movie. Stop by, meet Bill, and share some war stories.

FlowState POS & Facility Management

Sign up at the event and unlock exclusive savings.
Receive 20% off services plus 40 hours of custom software development to tailor FlowState to your exact workflow.

The industry’s most flexible platform—built around how you operate, not the other way around.

Maximum customization. Best pricing. Event-only. (Available T-F, all day)

Categories: Supplier - Software, SHOT - Retailer Services, SHOT - Shooting Range Equipment, Supplier - Services

Osight

OSIGHT
Booth: 42726

SHOT Show Giveaway Event

Stop by the OSIGHT booth during SHOT Show and receive exclusive OSIGHT swag — no action required!

Swag Includes:
• OSIGHT Badge Holders
• OSIGHT Patches
• OSIGHT Stickers
• OSIGHT Mouse Pads

Event Dates:
January 20–23, 2026

Stop by Booth #42726 and claim your gifts.
Limited quantities — while supplies last.

Categories: SHOT - Firearms, SHOT - Bags/Packs & Equipment, SHOT - Firearm Barrels/Parts/Gunsmithing

Kinetic Research Group

KRG - Precision rifle chassis and accessories

Show Special: Dealers (current and new) get an additional 10% off of dealer pricing for orders of $10k or more. Come by our booth for more info.

Categories: SHOT - Firearm Grips/Stocks, SHOT - Firearm Barrels/Parts/Gunsmithing, SHOT - Firearms

SA Laser / Cerakure

SA Laser / Cerakure
Stop by Booth 40760 for exclusive SHOT Show offers and live equipment highlights.

• Enter to win a Cerakure Nano Curing Oven
• SHOT Show Special: 10% off all merchandise
• Exclusive 2A Package – $40,000
Includes:
– SA Laser Edge 50W Fiber Laser
– SA Laser Edge XC2 CO₂ Laser
– Cerakure Nano Curing Oven

Designed for firearms professionals, engravers, and manufacturers looking to scale with precision, training, and U.S.-based support.

Categories: Supplier - Machinery, Supplier - Fabrication

Beretta USA

Meet Beretta’s elite competition shooters, tactical professionals, and hunting ambassadors live during the show. Stop by for photos, autographs, gear talk, and one-on-one conversations with the athletes who compete and perform with Beretta at the highest level. Scheduled meet-and-greets run Tuesday–Thursday. Visit the Beretta booth #13227 for the full daily schedule.

Featured guests include:
- Pistol: JJ Racaza, Jessica Hook, Sal Luna, Cameron Templin
- Shotgun: Anthony Matarese, Diane Sorantino, Desi Edmunds, Zach Kienbaum, Connor Daniel, Kim Rhode, Conner Prince
- Tactical: Dan & Jessica Brokos (Lead Faucet Tactical)
- Hunting & Outdoors: Ward & Jeb Burton (Crossroads with the Burtons), Nate Hosie & Randy Birdsong (Headhunters TV), Ronnie Phillips & Logan Burditt (Heartland Waterfowl)

Categories: SHOT - Firearms

National Rifle Association

Visit the National Rifle Association at booth #12660 on TUESDAY, January 20th for special appearances and the Interactive ARC Experience featuring Mantis! The Interactive ARC Experience is open every day of the show with a daily giveaway each day - must be present to win!

Interactive ARC Experience
9:00 AM - 5:00 PM

ShootingUSA Live Podcast
10:00 AM - 3:00 PM

Special Guest Meet & Greet: Kyle Lamb, Viking Tactics!
11:00 AM - 12:00 PM

ARC Prize Drawing: (Must enter to win before 4:30 PM and must be present to win.)
4:45 PM - 5:00 PM

Categories: SHOT - Association/Agencies/Wildlife Mgmt., SHOT - Firearms

XTech Tactical

XTech Tactical is giving away 2000 magazine loaders to celebrate the launch of the LDR-2000 pistol magazine loaders. Swing by booth 30207 to pick one up. First come first serve!

Categories: SHOT - Magazines/Cartridges

Orchid

Attendees can enter to win up to $10,000 in FFL software credits

POS – eCommerce – FFL Bound Book – 4473 – Electronic 4473 Storage

ALL WEEK EVERY DAY

Orchid's celebrates its position as the industry's only firm offering POS, eCommerce, FFL Bound Book, e4473, in-house 4473 electronic storage, 2A merchant processing, and compliance and legal services, eliminating costly third-party plugins.

Orchid is also introducing Orchid POS Spark, a simplified, cloud-based POS, eCommerce, FFL Bound Book, and e4473 solution for startup and small retail FFLs, only $99 per month.

Exclusive Show Promotions & Giveaways
Details at orchidadvisors.com/ffl-software-promotions

Orchid

$10,000 FFL Software Giveaway + $99 Orchid POS Spark

POS - eCommerce - FFL Bound Book - e4473 - 4473 Electronic Storage

Only at Orchid

Stop by for DAILY PROMOTIONS

Rozvelt

ROZVELT VEKTR GIVEAWAY AT THE ROZVELT BOOTH

Please fill the information below and get a chance to win a Rozvelt Vektr, the ultimate addition to manage your breath and complete your scent control gear.

How to Enter
1. Visit the ROZVELT booth (#42843, Venetian Level 1)
2. Scan the Giveaway QR Code
3. Follow the instructions
4. Follow us on social media to double your chances of winning!
5. Be present at the booth at 4:00 PM on January 22nd for the draw

Categories: SHOT - Archery, SHOT - Bags/Packs & Equipment, SHOT - Hunting Gear/Accessories, SHOT - Cameras/Equipment, SHOT - Scents/Lures

Rozvelt

ROZVELT - RETAILERS/DISTRIBUTORS/WHOLESALERS

SHOT SHOW EXCLUSIVE DISCOUNTS

Visit us at Booth #42843 (Venetian Level 1) to complete your order and take advantage of an exclusive show-only discount. Come say hello, ask questions, and let’s talk about how we can work together this season.

Categories: SHOT - Archery, SHOT - Bags/Packs & Equipment, SHOT - Cameras/Equipment, SHOT - Hunting Gear/Accessories, SHOT - Scents/Lures

Phoenix Trinity

Stop By Phoenix Trinity booth 43463 and Enter to win a Hero Grip ps.
Hero grip is the best upgrade from the plastic grip that comes on most double stack 1911/2011 pistols, Precision machined from 7075 aluminum. The Hero Grip adds rigidity and dampens felt recoil of your pistol.

Categories: SHOT - Firearms

RangeTime

RangeTime / AR500 Target Solutions located at booth #44054 is offering up to a 15% discount on orders over $1000. Please stop by and see us!

Categories: SHOT - Targets, SHOT - Law Enforcement Products/Services, SHOT - Association/Agencies/Wildlife Mgmt., SHOT - Shooting Range Equipment

Archon Vision

15% off for all orders placed with Archon Vision during SHOT show 2026!

Categories: SHOT - Cameras/Equipment

Lubriplate Lubricants Company

Demonstration on the proper ways to maintain and lubricate your firearm by LUBRIPLATE'S own Dr. Howard Haselhuhn, Ph.D., CLGS.
Tuesday, January 20th -- 10:00am to 11:00am

Categories: SHOT - Firearms Maintenance/Cleaning Equipment, SHOT - Firearms, SHOT - Firearm Barrels/Parts/Gunsmithing, SHOT - Gunsmith Tools, SHOT - Reloading

StopBox USA

-
-
-
STOPBOX USA: CELEBRITY APPEARANCE!
ON DAY ONE OF SHOT SHOW || TUESDAY 01/20/26
---------------> 10:00 AM to 11:00 AM
-
-
STOPBOX USA IS HOSTING
--------------> CALIBER ROW (ALEXANDRIA ROWLEN)
--------------> AMBI TACTICAL (ASHTON DICKEY)
FOR AN EXCLUSIVE INFLUENCER APPEARANCE
-
-
SOCIAL MEDIA PAGE: INSTAGRAM.COM/CALIBER.ROW
SOCIAL MEDIA PAGE: INSTAGRAM.COM/AMBI_TACTICAL
-
-
VISIT OUR BOOTH
-------------------------------> VL260
TO MEET AND INTERACT WITH THIS INFLUENCER/CELEBRITY DURING THEIR CELEBRITY APPEARANCE!
-
-
-

Categories: SHOT - Media/Publication, SHOT - Firearm Cabinets/Racks/Safes, SHOT - Firearm Cases, SHOT - Firearm Locks, SHOT - Firearms

Evanix Corporation

Come on down and Meet Andy from the Good Old Airgun Boys on YouTube.

Bill, Andy, and Ron brought you some of the longest range shooting with your favorite airguns and some you never heard of.

The Huben .25 first caught it's fame with the good old airgun boys taking 1 shot at eggs, soda cans, and balloons at 50, 100, 200, 300, 400, and 550 yards!

Find out where the boys have been and when they are coming back!

Categories: SHOT - Airgun/Airsoft Products

Century Arms/Canik USA

Stop by the Century Arms/Canik USA booth #12260 for a meet and greet with Taran Butler of Taran Tactical Innovations every day at 10AM!

Categories: SHOT

XTech Tactical

Kevin Dixie meet and great! Kevin is a champion of the 2nd Amendment, renowned keynote speaker/panelist and firearms trainer. Under the NOC brand Kevin brings content to all major social media platforms.

Categories: SHOT

Netformic USA

See real AI - not hype - at the NETFORMIC USA BOOTH 42908!

Not all "AI" actually works - especially in 2A.
We are showcasing real, proven AI solutions at our booth to help you sell more and operate smarter.

Live AI Demos Daily:
10am Agentic AI
12pm Data AI
2pm Digital Sales Room
4pm Marketing AI



Visit the NETFORMIC BOOTH #42908, VENETIAN LEVEL 1

Categories: Supplier - Services, Supplier - Software, SHOT - Retailer Services

Blue Force Gear Inc.

Ishmael Antonio is a retired U.S. Air Force MSgt Pararescueman who participated in multiple combat and contingency operations, including Operation Just Cause in Panama, Operation Restore Hope in Somalia, and Operation Uphold Democracy in Haiti. He is a subject matter expert in confined space and collapsed structure rescue operations and has a special demonstration planned during his time in the Blue Force Gear booth.

Ish will appear in our booth 20405 daily at 10am for full demonstrations on our new Integrated Stealth Harness (ISH™) and at the top of each hour for individual demonstrations.

Categories: SHOT

G-Code Holsters

G-Code Tactical

Daily Gear Give-Away at Booth #40341

Hit G-Code Tactical at Booth 40341 for your chance to score a complete IWB Concealed Carry Package valued at over $250! We’re dropping one winner per day, and you must be present to claim the prize.

Each prize pack includes:
• IWB Holster
• EDC Belt
• EDC Mag Carrier

Giveaway Time:
Daily — 11:00 AM to 12:00 PM

Giveaway Dates:
• Jan 20 – 11 AM–12 PM
• Jan 21 – 11 AM–12 PM
• Jan 22 – 11 AM–12 PM
• Jan 23 – 11 AM–12 PM

Show up. Gear up. Win big.

Categories: SHOT - Holsters, SHOT - Bags/Packs & Equipment, SHOT - Custom Manufacturing, SHOT - Wholesaler/Distributor, SHOT - Law Enforcement Products/Services

StopBox USA

-
-
-
STOPBOX USA: CELEBRITY APPEARANCE!
ON DAY ONE OF SHOT SHOW || TUESDAY 01/20/26
---------------> 11:00 AM to 12:00 PM
-
-
STOPBOX USA IS HOSTING ROB BAILEY
FOR AN EXCLUSIVE INFLUENCER APPEARANCE
-
-
SOCIAL MEDIA PAGE: INSTAGRAM.COM/KILLROBBAILEY
-
-
VISIT OUR BOOTH
-------------------------------> VL260
TO MEET AND INTERACT WITH THIS INFLUENCER/CELEBRITY DURING THEIR CELEBRITY APPEARANCE!
-
-
-

Categories: SHOT - Media/Publication, SHOT - Firearm Cabinets/Racks/Safes, SHOT - Firearm Cases, SHOT - Firearm Locks, SHOT - Firearms

SA Laser / Cerakure

We’re running LIVE demos at SHOT Show

Categories: SHOT - Custom Manufacturing

Aimpoint Inc.

Join Aimpoint on Tuesday and Tuesday from 11:00 AM - 12:00 PM for a special book signing & meet and greet with New York Times bestselling author Mark Greaney.

#1 NYT bestselling author Mark Greaney’s debut international thriller, THE GRAY MAN, was published in 2009 and became a national bestseller and a highly sought-after Hollywood property.

Twelve subsequent Gray Man novels have been released to date, including his latest, THE CHAOS AGENT.

Mark is also the #1 New York Times bestselling author or co-author of seven Tom Clancy novels, including his most recent TOM CLANCY TRUE FAITH AND ALLEGIANCE. He collaborated with Tom Clancy on three Jack Ryan novels before Tom’s death in 2013.

Categories: SHOT - Apparel, Men's, SHOT - Firearms, SHOT - Law Enforcement Products/Services

Trijicon Inc.

Trijicon SHOT Show Exclusive T-shirt Giveaway!
Tuesday, Wednesday, Thursday at 11:15 AM and 3:15PM
While supplies last!
Get a different T-shirt every day!
Limited quantities – while supplies last. Don’t be late!
Trijicon booth 12827

Categories: SHOT - Apparel, Men's, SHOT - Apparel, Women's, SHOT - Scopes/Sights/Telescopes/Accessories

Century Arms/Canik USA

Stop by the Century Arms/Canik USA booth #12260 for a meet and greet with Omar "Crispy" Avila on Tuesday at 11:30AM!

Categories: SHOT

ZKT Group

BJ Hill from Cincinnati Bengals will show up at our booth, for his endorsement to ZKT's products.

Come joining us to listen to what BJ says about ZKT's premium quality!

Categories: SHOT - Firearm Cabinets/Racks/Safes, SHOT - Firearm Cases, SHOT - Firearms Maintenance/Cleaning Equipment

Otis Technology

Charlie Cook, the host, driver, producer, and editor of Riding Shotgun with Charlie, will be parking it in the Otis Technology Booth (#11464) everyday of SHOT Show 2026, from 12-1.

Charlie invites you to listen in as he drives around the coolest people in America, with his passengers riding shotgun, and you listening to conversations with members of the firearm community that are revealing, heartwarming, and sure to make you laugh!

Categories: SHOT - Firearms Maintenance/Cleaning Equipment, SHOT - Shooting Range Equipment, SHOT - Hunting Gear/Accessories, SHOT - Hearing Protection

Aimpoint Inc.

Join Aimpoint in booth #13007 for a celebrity appearance with Michelle Waterson-Gomez. Michelle also know as The Karate Hottie is a member of Team Aimpoint and is a former mixed martial artist, actress, stuntwoman, and model who previously competed in the Ultimate Fighting Championship. She formally won the Invicta FC Atomweight Champion in 2013.

Categories: SHOT - International Exhibitors, SHOT - Training and Safety Equipment, SHOT - Firearms, SHOT

Mile High Shooting Accessories

Mile High Shooting is proud to host Chris Costa from Costa Ludus in our booth once again at Shot Show 2026. Come stop by and snap a photo with the legend himself! Chris will be at our booth on Tuesday from 12-2.

StopBox USA

-
-
-
STOPBOX USA: CELEBRITY APPEARANCE!
ON DAY ONE OF SHOT SHOW || TUESDAY 01/20/26
---------------> 1:00 PM to 3:00 PM
-
-
STOPBOX USA IS HOSTING
--------------> BABY YOTA (LINDSAY LOPEZ)
--------------> MICHELLE VISCUSI
FOR AN EXCLUSIVE INFLUENCER APPEARANCE
-
-
SOCIAL MEDIA PAGE: INSTAGRAM.COM/BABY_YOTA_
SOCIAL MEDIA PAGE: INSTAGRAM.COM/SCUZI23
-
-
VISIT OUR BOOTH
-------------------------------> VL260
TO MEET AND INTERACT WITH THIS INFLUENCER/CELEBRITY DURING THEIR CELEBRITY APPEARANCE!
-
-
-

Categories: SHOT - Firearm Cabinets/Racks/Safes, SHOT - Firearm Cases, SHOT - Firearm Locks, SHOT - Bags/Packs & Equipment, SHOT - Media/Publication

Phoenix Trinity

Stop by Phoenix Trinity Firearms booth 43463 and meet
Twista (Worlds Fastest Rapper and 2A Advocate) and The Gun Camp.
Also see the brand new Phoenix Trinity firearms H-2 pistol. This one of kind pistol comes with a Comped and Sight block barrel and the patented Linkless barrel system that Phoenix Trinity is known for.

Categories: SHOT - Firearms

Kestrel Ballistics

Come join the Applied Ballistics and Accuracy 1st Team in the Kestrel Ballistics booth 14856 as they discuss the new CDF integration into the Kestrel 5700X WEZ Ballistics Weather Meter, answer technical questions, and demonstrate how shooters can apply the features in real-world scenarios. Bryan Litz, Nick Vitablo, Colby Hodnett and Todd Hodnett will be presenting. These live booth sessions will take place on Tuesday, Wednesday, and Thursday from 1:00 to 2:00PM. Each session, attendees will have the opportunity to enter for a chance to win a FREE Kestrel 5700X with WEZ unit.

Categories: SHOT - Communications/Electronics/GPS, SHOT - Hunting Gear/Accessories, SHOT - Shooting Range Equipment, SHOT - Law Enforcement Products/Services, SHOT - Training and Safety Equipment

ROKA

Meet Kyle Morgan, Retired Special Forces Green Beret and Army SMU Operator.

Visit ROKA on the first floor of the Venetian Expo at booth #43355 for the chance to meet Kyle Morgan.

Kyle will be at the ROKA booth on Tuesday, January 20th from 1pm - 4pm and Wednesday, January 21st from 9am - 12pm.

Categories: SHOT - Eyewear

SA Laser / Cerakure

We’re running LIVE demos at SHOT Show

Categories: SHOT - Custom Manufacturing

Aimpoint Inc.

GBRS X Aimpoint Social at booth on Tuesday from 1:00pm to 4:00pm.

GBRS Group is a Veteran-Owned, Tier 1 Training and Services organization committed to imparting critical skills and real-world experiences to end-users in military, federal, State and local special operations units.

DJ SHIPLEY grew up outside of Virginia Beach, Virginia, where both of his parents were stationed during their service in the U.S. Navy. After graduating high school, he enlisted in the U.S. Navy & went through BUD/S. He served at SEAL Team 10 & NSW Development Group for 17 years and medically retired in 2019.

COLE FACKLER hails from Hampton Roads, Virginia. After graduating high school in 2002, he enlisted in the U.S. Navy where he underwent BUD/S. He was assigned to SEAL Team 10 & NSW Development Group. He served for 17 years & was medically retired in 2020.

Categories: SHOT - Apparel, Men's, SHOT - Firearms, SHOT - Custom Manufacturing, SHOT, SHOT - Training and Safety Equipment

Bishop Defense

Ed Calderon will be at Bishop Defense booth # 43862 Launching the Sneakreaper collab Pistol with Bishop Defense. Come say Hi and check us out. Raffle

For over a decade Ed Calderon worked in the fields of counter-narcotics, organized crime investigation, and public safety in the northern border region of Mexico. During this period he also coordinated and worked executive protection details for high-level government officials and visiting dignitaries — often in some of the most dangerous parts of the country.

Ed Calderon's study into the indigenous Méxican criminal culture, from occult practices to endemic modus operandi have lead him to be recognized as one of the world’s preeminent researchers and trainers in the field of personal security that has come out of Mexico. Ed has had the privilege of sharing his expertise with members of federal law enforcement agencies including the FBI and BORTAC, Navy SEALS, Indonesian Kopaska, Mexican and United States intelligence service agents

Categories: SHOT - Firearms, SHOT - Law Enforcement Products/Services

Otis Technology

Off The Beaten Path, with co-hosts Breezy and Cush, will be recording in the Otis Technology booth (#11464) everyday of SHOT Show 2026, from 2-4.

Off The Beaten Path is more than just a podcast—it’s a movement. A celebration of culture, adventure, and freedom. It’s here to explore the great outdoors and 2A spaces with a blend of culture, comedy, and conversations

Categories: SHOT - Firearms Maintenance/Cleaning Equipment, SHOT - Shooting Range Equipment, SHOT - Hunting Gear/Accessories, SHOT - Hearing Protection

Winchester Safes

Celebrity Appearances - Tuesday January 20 - Booth 12027

Melissa Bachman 2-3pm

Chris & Casey Keefer 2:30-3:30pm

The Collector 3-4pm

Hannah Barron & Cowboy Cerrone 3:30-4:30pm

Categories: SHOT - Firearm Cabinets/Racks/Safes

Osight

Osight Optics

Booth: 42726

Face to Face with the Pros at Booth# 42726

Meet elite shooters up close at the Osight booth and get face time with some of the best in the game. Whether you’re a competitive shooter or a serious gear enthusiast, this is your chance to connect, learn, and talk shop with the pros.

Shooter Appearance Schedule:

• Jan 20 — 2:00 PM–4:00 PM
 Grand Master Max Leograndis & Justine Williams

• Jan 21 — 2:00 PM–4:00 PM
 SHORTSHOT TONY

Stop by Booth #42726, meet the pros, grab photos, and experience Osight up close.

Categories: SHOT - Firearm Barrels/Parts/Gunsmithing, SHOT - Law Enforcement Products/Services, SHOT - Firearms

Gideon Optics

Meet Kerry of Archangel Defense at booth 42209 on Tuesday from 2pm-3pm

Categories: SHOT - Scopes/Sights/Telescopes/Accessories

Osight

Osight Optics

Booth: 42726
Happy Hours Drink Time at Booth# 42726

Join us for a relaxed Happy Hour at the OSIGHT booth.

Enjoy a selection of beer and wine while taking a short break from the show floor.

Date:

• Jan 20 — 2:00 PM–4:00 PM

• Jan 21 — 2:00 PM–4:00 PM
 

Persistent Systems

Persistent Systems, LLC is hosting a memorial Happy Hour with Justin Melnick, honoring industries favorite K9 - Dita.
Visit booth #44155 on Tues, Jan 20, from 2 - 4pm to raise a glass.

Categories: SHOT - Communications/Electronics/GPS, SHOT - Law Enforcement Products/Services

NANUK

Live at the NANUK Booth 10971

If performance in the field matters to you—especially for close-range bowhunting—don’t miss this session.

Meet Nicholas Monette, Founder & CEO of Rozvelt, a company tackling one of hunting’s most underestimated variables: human odor—specifically, breath.

In this 20-minute presentation, discover why breath is the missing link in scent control, how Rozvelt engineered a practical solution, and why protecting premium hunting gear matters—that’s where NANUK comes in.

Categories: SHOT - Hunting Gear/Accessories, SHOT - Firearm Cases, SHOT - Scents/Lures

The Taylor Foundation

RARE ROCKSTAR MEET & GREET!

COREY TAYLOR (SLIPKNOT/STONE SOUR/CMFT) and ALICIA TAYLOR (CHERRY BOMBS, ATLANTA FALCONS) will appear at The Taylor Foundation Booth 70327 in Caesar's Palace during Shot Show!

This isn't just a celebrity appearance. It's a show of support for the men and women in blue. Because this is what backup looks like.

Stay tuned for exact days and times, or swing by the booth for live updates.

Categories: SHOT - Law Enforcement Products/Services, SHOT - Media/Publication, SHOT - Survival Kits/First Aid, SHOT - Training and Safety Equipment, SHOT - Association/Agencies/Wildlife Mgmt.

Gideon Optics

Meet THE Johnny Q on Tuesday from 3pm-4pm at booth 42209!

Categories: SHOT - Scopes/Sights/Telescopes/Accessories

We Knife Co. Ltd.

Melissa is Here! → Booth 10750

JL Billet

JL Billet Reaper SIG P365 Giveaway Entry + Reaper RXM Reveal
Booth: 10272

During the event:
• A chance to take home the REAPER SIG P365.
• Be among the first to experience our all-new Reaper RXM Chassis, revealed
exclusively at SHOT Show.
• Swag giveaways including T-shirts, key chains, stickers, patches and more!
• Free Beer!

How to Enter:
1. Visit the JL Billet booths during show hours, SHOT: 10272 | SS:51813
2. Scan the giveaway QR code
3. Follow the entry instructions

Winner Announcement:
Friday, January 23, 12:00 PM
Winner will be announced at the JL Billet booth.

Giveaway Schedule:
• Giveaway Opens: Monday, January 19th, 8:30AM
• Giveaway Closes: Friday, January 23, 11:59 AM
• Drawing: Friday, January 23,12:00 PM

The REAPER SIG P365 Chassis is JL Billet’s newest precision-engineered chassis platform, designed to elevate the SIG P365 with billet-machined durability, refined ergonomics, and aggressive styling. Proudly designed and manufactured in the USA.

Categories: SHOT - Firearms

Blue Force Gear Inc.

SGM(R) Chuck Pressburg retired from the U.S. Army in 2017 after 26 years of active service, primarily in Special Operations and Special Missions Units. He is a firearms trainer, industry consultant, and longtime friend of Blue Force Gear.

He will appear our booth 20405 for story time, Q&A, and trivia with a chance to win a limited-edition Blue Force Gear Vickers Sling on Tues, 1/20 and Thurs 1/22 from 3-4pm.

Categories: SHOT

Bilson Arms

** Big News for SHOT Show 2026! **
BILSON ARMS announces their visiting celebrity guest!
You’ve seen him dominate YouTube; you’ve watched his no-nonsense firearm reviews and epic gear tests—now it’s your chance to meet the legend himself! Pigman will be live and in person at the Bilson Arms booth #14952, located on Level 2 of The Venetian, during SHOT Show in Las Vegas, on January 20, 2026, between 3:30 PM and 5:00 PM. Don’t miss this exclusive opportunity to talk guns, gear, and everything in between with one of the most influential voices in the firearms world. Mark your calendar and make sure you stop by—because this is one meet-and-greet you won’t forget!

Categories: SHOT - Firearms, SHOT - Custom Manufacturing, SHOT - Cameras/Equipment, SHOT - Suppressors, SHOT - Firearm Grips/Stocks

The Kinetic Group

Remington Ammunition invites you to a HAPPY HOUR featuring the new REMINGTON RESERVE whiskey from Log Still Distillery. Whether you like it neat, on the rocks or blended into a cocktail, stop by Booth #11838 and treat yourself to this amazing Kentucky whiskey...courtesy of Remington Ammunition.

Categories: SHOT - Ammunition, SHOT

Trident 1 FFL Software

*** ATTENTION FIREARMS RETAILERS & RANGES ***
Trident 1 FFL Software, the industry's leading all-in-one POS Software provider is offering our largest promotion in our Company's history this SHOT Show. For a limited time, we are WAIVING our initial integration fee for all retailers who execute a Sales and Service Agreement with Trident 1 within 30-days of the show. Stop by our main display, on the first floor of the Venetian Expo, at the main entrance/registration in the lobby right behind the escalators (Booth #VL133). Check-out why hundreds of the top retailers in the industry, choose Trident 1 to run all facets of their business, while saving thousands of dollars with this limited time offer. Mention "T1 SHOT Show Special," when booking your demo.

Categories: Supplier - Software, SHOT - Retailer Services, Supplier - Services, SHOT - Firearms

Frontsite

Come by and check out our special FREE verification offer to become a vendor on Frontsite! We will give you the code for 100% off the verification price, and also get you a special discount on our new data storage app, Frontsite Safe. Frontsite Safe is an app designed to secure your firearm, tool and household item information for insurance purposes. Come by and check it out!

Categories: SHOT - Media/Publication, SHOT - Retailer Services

MSR Distribution Company

MSR DISTRIBUTION — SHOT Show 2026 Dealer Specials

MSR Distribution will be offering exclusive SHOT Show 2026 dealer programs across both Arsenal and FIME, available only to brick-and-mortar retailers. These programs are part of MSR’s larger, ongoing effort to support physical retail locations and help dealers remain competitive.

Dealers attending SHOT Show can qualify for up to 25% off on select firearms, plus up to $500 in rebate credits toward special items, including select accessories and premium product lines such as Eternity Case. These incentives are available during SHOT Show and are structured to reward on-site participation.

Visit MSR Distribution at SHOT Show for full details.

Categories: SHOT - Firearms, SHOT - Magazines/Cartridges, SHOT - Firearm Cases, SHOT - Firearm Barrels/Parts/Gunsmithing, SHOT - Scopes/Sights/Telescopes/Accessories

Arsenal, Inc.

ARSENAL — SHOT Show 2026 Dealer Specials

SHOT Show 2026 is approaching, and Arsenal will be offering exclusive dealer specials available through MSR Distribution, exclusively for brick-and-mortar retailers. These SHOT Show programs are part of Arsenal’s broader effort to support physical retail stores and strengthen in-store dealer partnerships.

Dealers attending SHOT Show can take advantage of up to 25% off on select Arsenal firearms, plus up to $500 in rebate credits toward special items available during the show. These offers highlight Arsenal’s premium line of milled-receiver firearms, along with select parts and accessories, including the Eternity Case line of products.

Full program details will be available during SHOT Show through MSR Distribution.

Categories: SHOT - Firearms, SHOT - Magazines/Cartridges, SHOT - Firearm Cases, SHOT - Firearm Barrels/Parts/Gunsmithing, SHOT - Scopes/Sights/Telescopes/Accessories

FIME Group LLC

FIME — SHOT Show 2026 Dealer Specials

FIME Group will be participating in SHOT Show 2026 with exclusive dealer specials available through MSR Distribution, exclusively for brick-and-mortar stores. These programs are aligned with FIME’s continued commitment to supporting physical retail partners and driving in-store success.

Attending dealers may qualify for specials on select FIME firearms, along with up to $500 in rebate credits that can be applied toward designated special items during the show. These SHOT Show incentives are designed to reward in-person dealer engagement and support early-year inventory planning.

See MSR Distribution at SHOT Show for complete program details.

Categories: SHOT - Firearms, SHOT - Magazines/Cartridges, SHOT - Firearm Barrels/Parts/Gunsmithing, SHOT - Scopes/Sights/Telescopes/Accessories

Stenzel Industries

Stenzel Industries is offering SHOT Show only pricing throughout the duration of SHOT Show to any attendee who visits Booth #41667. Stop by to learn more about the SAK-21, our modular, American-made rifle platform engineered by former Army Ranger Joe Stenzel. Join us at Range Day on Monday to experience it firsthand.

Categories: SHOT - Firearms

Kitanica

OFFGRID GIVEAWAY -by Kitanica, Garmin, Hogue Knives and WEBOOST
Sign up at Booth 20133 all show long.

Enter for your chance to win 1 of 8 Prizes

Prize #1 Garmin Instinct 3 GPS Watch - courtesy of Strohman Enterprise. Value = $499.99

Prize #2 WEBOOST Ultimate Overland Package Cell Signal Booster Value = $659.95

Prize #3 HOGUE EX-TO1 TOMAHAWK - comes with Magnetic Polymer Sheath. Value = $329.95

Prize #4 Kitanica MARK I JACKET - A 1000D CORDURA® Legend Value = $550.00

Prize #5 Kitanica double thickness nylon survival utility tarp. Value = $110.00

Prize #6 WEBOOST Drive Reach cell signal booster for cars/trucks/SUVs. Value = $499.99

Prize #7 Kitanica's VESPID Backpack- 4 zippers provide duffel-like access. Value = $170.00

Prize #8 Kitanica's Fully Redesigned RAIDER PANTS 3.0 now with STRETCH PANELS Value = $299.00

No purchase necessary and must be 18+ years old. Rules and Restrictions apply

Categories: SHOT - Apparel, Men's, SHOT - Communications/Electronics/GPS, SHOT - Cutlery/Sharpeners/Knives/Accessories

BookitOne

BookItOne Exclusive SHOT Show offer!

Stop by booth #40709 and try a live demo of BookItOne, see how it simplifies reservations, memberships, and events to receive your exclusive SHOT Show offer:

6 months free and exclusive SHOT Show pricing moving forward!

Can't wait to see you at booth #40709!

Categories: SHOT - Shooting Range Equipment, SHOT - Retailer Services, Supplier - Software

Audacious Concept

Audacious Concept - Hands-On Product Showcase & Dealer Meetings

Audacious Concept invites dealers, distributors, and media to visit our booth for a hands-on showcase of our latest EDC tools and compact fixed blade knives, including the Fanglet.

Attendees can handle the products, discuss materials, design philosophy, and wholesale opportunities directly with the designer and founder. Dealer and media meetings available throughout the show.

Categories: SHOT - Cutlery/Sharpeners/Knives/Accessories, SHOT - Camping, SHOT - Survival Kits/First Aid, SHOT - Gunsmith Tools, SHOT - International Exhibitors

Hoffner Knives

Up to 65% OFF all Hoffner Knives! Booth 20671
Only Once a Year, Only at SHOT!
55% OFF with $500 Order
60% OFF with $2500 Order
65% OFF with $5000 Order
Payment must be made with the order
FREE Knife Training Classes Provided for your Customers. This opportunity sells your inventory!
Trusted by thousands of loyal police, military, and civilians alike as their EDC, Hoffner Knives are the best defensive knives on the planet and great outdoor and survival knives. Please take a look at our NEW cookware knives. Lifetime Warranty, and excellent service, always!
Visit booth 20671 to see our Classic and NEW products. Don't miss this one-time opportunity for these huge discounts!

Categories: SHOT - Cutlery/Sharpeners/Knives/Accessories, SHOT - Law Enforcement Products/Services, SHOT - Firearm Grips/Stocks, SHOT - Training and Safety Equipment, SHOT - Camping

AmmoReady

AmmoReady Booth #70312 Will be Hosting Daily at the Booth "Hole-In-One Putting Challenge.

Available Daily, 3 Chances to make the PUTT.

All successful putts get an entry for our daily giveaway drawings: Hats, stickers, stress balls, pens and more.

Categories: SHOT - Retailer Services, SHOT - Firearms

AP Lazer

SHOT Show attendees can take advantage of show-only savings on select AP Lazer machines, including our dual-laser systems designed for professional metal marking and engraving.

SHOT Show Only Discounts:

SN2816 DLR with Fiber Laser Add-On – Save $2,000

SN2816 DLR with Higher-Power Fiber Laser Add-On – Save $3,000

SN2616 DLR with Fiber Laser Add-On – Save $2,000

APG50LR Fiber Laser (50W) – Save $2,000

Our dual-laser configurations combine CO₂ for non-metals with fiber laser technology for metals, making them ideal for engraving and marking steel, anodized aluminum, Cerakote, coated metals, and polymers.

Offers valid only during SHOT Show. Visit AP Lazer at Booth #43662 to see the machines in action and speak with our team.

Categories: Supplier - Machinery, Supplier - Machining, Supplier - Fabrication, Supplier - Metals, Supplier - Plastics

LiveFire Tactical Training LLC

Type3MalfunctionRound 100-packs are now available for $199.00 for pistol calibers and $249.00 for rifle calibers with no minimum purchase requirement.

For Law Enforcement & Military, there is free shipping and no sales tax within the continental US & Canada.

To place an order stop by booth 41942 or email [email protected].

Categories: SHOT - Law Enforcement Products/Services, SHOT - Shooting Range Equipment, SHOT - Training and Safety Equipment

Self Defense Supply Inc.

20% OFF YOUR ORDER
Code: SHOT | Booth 60004

Stock fast-turn OTF and automatic knives, stun guns, pepper spray, and self-defense gear at wholesale price points customers actually buy. $100 minimum. No FFL required. Write your order at the booth or order online at selfdefensesupply.com.

Code expires 1/30/26.

Categories: SHOT - Cutlery/Sharpeners/Knives/Accessories, SHOT - Law Enforcement Products/Services, SHOT - Bags/Packs & Equipment, SHOT - Training and Safety Equipment, SHOT - Wholesaler/Distributor

HM Defense

HM DEFENSE-DEALER SPECIALS ON ALL HM50B2 50BMG RIFLES, INTEGRALLY SUPPRESSED STEALTH RIFLES & WE ARE GIVING AWAY A GUN A DAY!

DAILY GUN DRAWING 2PM.

BOOTH #15023

HM50B2 50BMG–SHOW ONLY $3,995.00 (MSRP $7,895)

Dealers attending SHOT can take advantage of SHOW ONLY SAVINGS on the HM50B2-50BMG, 10 round, bolt action rifle. INCLUDES your choice of FDE, ODG, Tungsten or Black Cerakote. All HM50B2 rifles include a rugged adjustable bipod, 10 round double stacked steel magazine & boxed with laser cut foam.

ALL INTEGRALLY SUPPRESSED STEALTH RIFLES at $600. BELOW MSRP.

STEALTHMS3 (300 BLKOUT) or STEALTHMS5 (556) Rifles
SHOW ONLY $1,395.00 (MSRP $1,995)

HM Defense's integrally suppressed rifles are never penned or welded. They are truly integral machined as one with the barrel utilizing patented Monobloc technology. The Stealth suppressed rifle models are user friendly with no adapters, no timing or tuning issues, no risk of back off or baffle strikes & virtually maintenance free.

Categories: SHOT - Firearms, SHOT - Suppressors, SHOT - Law Enforcement Products/Services, SHOT - International Exhibitors, SHOT - Firearm Barrels/Parts/Gunsmithing

Etymotic

As a new vendor launching new items, Etymotic's New Passive Adult Muffs & Electronic Digital Impact Resistant Earbuds are a HOT Shot Show Special!

Categories: SHOT - Hearing Protection

Otis Technology

Stop by Otis Technology, Booth #11464!
Connect with our expert sales team to explore exciting new products and plan your 2026 restocking orders.

Show Only Specials:
Spend $1,000 and receive a FREE Chemical Tray (Retail Value: $435).
Spend $2,000 and get a FREE Dump Bin (Retail Value: $760–$1,600, varies by fill item).

Plus, customers can grab Otis’s newest products with their orders during the show! Don’t miss out!

Categories: SHOT - Firearms Maintenance/Cleaning Equipment, SHOT - Shooting Range Equipment, SHOT - Hunting Gear/Accessories, SHOT - Hearing Protection

Sage Security Products, Inc.

Exclusive Trade Show Promotion
• 15% OFF all orders
• Free Freight on orders over $500
• Continental U.S. only
Stop by SAGE SECURITY PRODUCTS booth #14427

Categories: SHOT - Law Enforcement Products/Services, SHOT - Camping, SHOT - Hunting Gear/Accessories, SHOT - Survival Kits/First Aid, SHOT - Training and Safety Equipment

W.R. Case & Sons Cutlery Co.

Come sit a spell and trade some knife stories with Texas knife maker Bill Ruple at Booth 10538 (Venetian - Level 2) on Tuesday and Wednesday, January 20-21!
Bill is an award-winning custom knife maker and longtime member of the legendary Texas Slip Joint Cartel. Case collaborated with Case to develop the all-new Case Axe Handle pattern, which is being introduced to the public here in Vegas this week.

Categories: SHOT - Cutlery/Sharpeners/Knives/Accessories

InfraHex

Win Next Generation Gear with InfraHex lucky draw!

Visit our booth #40952 and see, touch and try the thermal concealment gear.

Fill out a simple questionnaire and get into a competition for our gear:
1. Ghillie suit with thermal concealment.
2. Bivi for outdoor and camping.
3. Surprise package of our products.

InfraHex - the stealth textile is coming to the US market, and you can be the first to try!

InfraHex

HAVE YOU EVER SEEN YOURSELF IN A THERMAL DRONE USED IN A REAL BATTLEFIELD?

Come to our booth #40952 and try to counter thermal detection. Our team will show you how to do so ;-)

ROGUE-OPS

GIVEAWAY GUN!
Come by and enter to win a 12.5" 5.56 Rogue Ops pistol, featuring a Banish Suppressor, Leopold Mark 5 2-10 scope, Atrius FTS (forced reset selector) as well as a Ballistic Armor ballistic helmet.
We will have the QR code in our booth during the week. Cerakote will announce the winner LIVE at the end of the show on Friday.

Categories: SHOT - Firearms, SHOT - Suppressors, SHOT - Scopes/Sights/Telescopes/Accessories

Notch

Wednesday 1/21: Notch 2026 SHOT Show Daily Giveaway

HK + Notch

Stop by our booth (31110) and scan the QR code for a chance to win an HK/Notch Athlete Operator OD Green and a NEW Notch Flexfit Multicam Arid Operator.

No purchase necessary. Open to individuals 18+ attending SHOT Show. One entry per person per day. Winners selected at random. Winners need not be present for the drawing but must be able to claim prize at the show. Void where prohibited. Sponsored by Notch. By entering, you agree to receive emails from Notch Gear and its promotional partners. You may unsubscribe at any time.

Categories: SHOT - Apparel, Men's

Burstfire

Booth: 40631

PRIZE GIVEAWAYS! We are giving away BRASS ANNEALING MACHINES and CASE PREP TOOL SETS!

How to Enter prize drawing:
1) Pick up raffle ticket at booth 40631
2) Limit 1 raffle ticket per person. Disqualified if you have multiple entries.
3) Drawing will take place on Thursday January 22nd at 3PM PST
4) MUST BE PRESENT DURING DRAWING TO WIN

Prize 1: Burstfire 2 in 1 INDUCTION Annealing Machine ($650 Value)
Prize 2: Burstfire 2 in 1 FLAME Annealing Machine ($300 value)
Prize 3: Burstfire COMP EDGE PRO Annealing Machine ($200 value)
Prize 4: Burstfire P3 Case Prep Tool Set & Neck Tension Gauge Set ($135 value)

Visit: www.Burstfireguns.com for more information on our products.

Categories: SHOT - Ammunition, SHOT - Reloading, SHOT - Gunsmith Tools, SHOT - Custom Manufacturing, SHOT - Black Powder/Smokeless Powder

Kinetic Research Group

KRG - Precision rifle chassis and accessories

Show Special: Dealers (current and new) get an additional 10% off of dealer pricing for orders of $10k or more. Come by our booth for more info.

Categories: SHOT - Firearm Grips/Stocks, SHOT - Firearm Barrels/Parts/Gunsmithing, SHOT - Firearms

ROKA

Meet Kyle Morgan, Retired Special Forces Green Beret and Army SMU Operator.

Visit ROKA on the first floor of the Venetian Expo at booth #43355 for the chance to meet Kyle Morgan.

Kyle will be at the ROKA booth on Tuesday, January 20th from 1pm - 4pm and Wednesday, January 21st from 9am - 12pm.

Categories: SHOT - Eyewear

National Rifle Association

Visit the National Rifle Association at booth #12660 on Wednesday, January 21st for special appearances and the Interactive ARC Experience featuring Mantis! The Interactive ARC Experience is open every day of the show with a daily giveaway each day - must be present to win!

Interactive ARC Experience
9:00 AM - 5:00 PM

ShootingUSA Live Podcast
10:00 AM - 3:00 PM

Special Guest Meet & Greet: Kyle Lamb, Viking Tactics!
11:00 AM - 12:00 PM

ARC Prize Drawing: (Must enter to win before 4:30 PM and must be present to win.)
4:45 PM - 5:00 PM

Categories: SHOT - Association/Agencies/Wildlife Mgmt., SHOT - Firearms, SHOT - Targets, SHOT - Training and Safety Equipment

Rozvelt

ROZVELT VEKTR GIVEAWAY AT THE ROZVELT BOOTH

Please fill the information below and get a chance to win a Rozvelt Vektr, the ultimate addition to manage your breath and complete your scent control gear.

How to Enter
1. Visit the ROZVELT booth (#42843, Venetian Level 1)
2. Scan the Giveaway QR Code
3. Follow the instructions
4. Follow us on social media to double your chances of winning!
5. Be present at the booth at 4:00 PM on January 22nd for the draw

Categories: SHOT - Archery, SHOT - Bags/Packs & Equipment, SHOT - Cameras/Equipment, SHOT - Hunting Gear/Accessories, SHOT - Scents/Lures

Rozvelt

ROZVELT - RETAILERS/DISTRIBUTORS/WHOLESALERS

SHOT SHOW EXCLUSIVE DISCOUNTS

Visit us at Booth #42843 (Venetian Level 1) to complete your order and take advantage of an exclusive show-only discount. Come say hello, ask questions, and let’s talk about how we can work together this season.

Categories: SHOT - Archery, SHOT - Bags/Packs & Equipment, SHOT - Cameras/Equipment, SHOT - Hunting Gear/Accessories, SHOT - Scents/Lures

Phoenix Trinity

Stop By Phoenix Trinity booth 43463 and Enter to win a Hero Grip ps.
Hero grip is the best upgrade from the plastic grip that comes on most double stack 1911/2011 pistols, Precision machined from 7075 aluminum. The Hero Grip adds rigidity and dampens felt recoil of your pistol.

Categories: SHOT - Firearms

Liberty Mountain

Show Special: 25% OFF the Singing Rock JACK Descender
Precision. Control. Built for Professionals.
Upgrade your kit with the Singing Rock JACK Descender — engineered for smooth descent, consistent friction, and dependable performance in demanding rope access, rescue, and work-at-height applications.
Shot Show Exclusive Offer
For a limited time, take 25% OFF when you purchase the JACK Descender online.
Shop Now: SingingRock-USA.com
Discount: 25% Off use code SHOT25
Available During the Show – Don’t Miss Out

Distributed by Liberty Mountain

Categories: SHOT - Wholesaler/Distributor, Supplier - Tools, SHOT - Bags/Packs & Equipment, SHOT - Law Enforcement Products/Services, SHOT - Training and Safety Equipment

FBI (NICS)

While at the 2026 Shooting, Hunting, and Outdoor Trade (SHOT) Show, in Las Vegas Nevada, the Federal Bureau of Investigation’s (FBI) National Instant Criminal Background Check System (NICS) Section will be offering a unique opportunity for federal firearm licensees (FFLs), software developers, and vendors to meet “one on one” with a NICS Information Technology (IT) and system development specialist. Please share this with your vendors and potential software developers to consider meeting and discussing:
Ensuring your operating systems and anti-virus are up to date and following the necessary security protocols,
Why it is important to utilize multi-factor authentication,
Incorporating Multi Factor Authentication (MFA) for NICS E-Check with your current software,
Learn how to gain access to the NICS testing environment,
Learn more about security guidelines and access.
Please reach out to the FBI today and book an appointment to discuss these important topics at [email protected]

Categories: SHOT - Law Enforcement Products/Services

Bestie Defense

SHOT Show only pricing on Bestie Defense — a premium 3-in-1 personal safety device (pepper spray, personal alarm, tactical striker) with replaceable canisters that eliminate expired inventory. Built for everyday carry with strong shelf appeal and high margins.

Complimentary foot massage with a qualifying order (limited availability).
Qualifying orders may be placed before the show online or in-booth during SHOT Show:

• Wholesale buyers: Minimum order of 12 units (MOQ)
• Personal customers: $500+ purchase using code SHOT26

Once your order is complete, you’ll receive an email with the official booking link if ordering ahead of the show.

First purchased, first served.

Reserve now:

Wholesale/ Retailers:
https://bestie-defense.com/pages/shot-show-wholesale

Personal customers (all orders ship after SHOT Show):
https://bestie-defense.com/

Categories: SHOT - Apparel, Women's, SHOT - Cutlery/Sharpeners/Knives/Accessories, SHOT - Shooting Range Equipment, SHOT - Training and Safety Equipment, SHOT - Leathergoods

StopBox USA

-
-
-
STOPBOX USA: CELEBRITY APPEARANCE!
ON DAY ONE OF SHOT SHOW || TUESDAY 01/20/26
---------------> 10:00 AM to 11:00 AM
-
-
STOPBOX USA IS HOSTING
--------------> ADELINA MAE
--------------> JADE STRUCK
FOR AN EXCLUSIVE INFLUENCER APPEARANCE
-
-
SOCIAL MEDIA PAGE: INSTAGRAM.COM/ADELINA.MAE
SOCIAL MEDIA PAGE: INSTAGRAM.COM/JADESTRUCK
-
-
VISIT OUR BOOTH
-------------------------------> VL260
TO MEET AND INTERACT WITH THIS INFLUENCER/CELEBRITY DURING THEIR CELEBRITY APPEARANCE!
-
-
-

Categories: SHOT - Media/Publication, SHOT - Firearm Cabinets/Racks/Safes, SHOT - Firearm Cases, SHOT - Firearm Locks, SHOT - Firearms

Rosco Manufacturing LLC

Stop by the Rosco Manufacturing booth and meet and interact with the Rosco Barrel Gang.

Aaron Cowan - Sage Dynamics - https://www.sagedynamics.org/
Jon Dufresne - Kinetic Consulting - https://www.kinetic-consulting.net/
Don Edwards - Greenline Tactical - https://www.greenlinetactical.com/

Categories: SHOT - Firearm Barrels/Parts/Gunsmithing

ROGUE-OPS

Come by our booth, 72613, and shake hands with Alek Skarlatos!
Alek is an American hero known for stopping a terrorist attack on a Paris-bound train in 2015 with friends Spencer Stone and Anthony Sadler, leading his military honors, authoring 15:17 to Paris, and starring in Clint Eastwood's film of the same name; he later served in the Oregon Army National Guard, including deployment to Afghanistan, and received the Soldier's Medal for his bravery.
After his service he became a public speaker, advocated for forest management, and entered Oregon politics, running as a Republican candidate.

Categories: SHOT - Firearms, SHOT - Firearm Grips/Stocks, SHOT - Law Enforcement Products/Services, SHOT - Custom Manufacturing

Evanix Corporation

Day 2 with Andy from the Good Old Airgun Boys on YouTube.

Bill, Andy, and Ron brought you some of the longest range shooting with your favorite airguns and some you never heard of.

The Huben .25 first caught it's fame with the good old airgun boys taking 1 shot at eggs, soda cans, and balloons at 50, 100, 200, 300, 400, and 550 yards!

Find out where the boys have been and when they are coming back!

Categories: SHOT - Airgun/Airsoft Products

SKB Cases

SKB Cases is honored to host a special VIP appearance featuring decorated Navy SEAL and Best Selling author of Lone Survivor, Marcus Luttrell.

Join us at booth #13070 on Wednesday, January 21, from 10:00 AM - 12:00 PM for a meet-and-greet and photo signing.

About Marcus Luttrell: Best known as the "Lone Survivor" of Operation Red Wings, Luttrell’s story of bravery and brotherhood was chronicled in his #1 New York Times bestselling book and a film starring Mark Wahlberg. Today, he continues to inspire through the Team Never Quit Podcast and his charitable work supporting veterans and their families.

Categories: SHOT - Firearm Cases

Spartan Blades

Meet Tu Lam - Ronin Tactics (Call of Duty) former US Special Forces Soldier.

Categories: SHOT - Cutlery/Sharpeners/Knives/Accessories, SHOT - Training and Safety Equipment

Patriot Mobile

CELEBRITY APPEARANCE - Stop by the Patriot Mobile booth for an exclusive meet & greet with Forrie J. Smith. Connect in person, grab a photo, and say hello to America’s Cowboy, fans know as “Lloyd,” from the hit television series Yellowstone. Limited-time appearance—booth #41526 on Wednesday, Jan. 21st at 10:00 am.

Categories: SHOT - Communications/Electronics/GPS, Supplier - Services

Blue Force Gear Inc.

Ishmael Antonio is a retired U.S. Air Force MSgt Pararescueman who participated in multiple combat and contingency operations, including Operation Just Cause in Panama, Operation Restore Hope in Somalia, and Operation Uphold Democracy in Haiti. He is a subject matter expert in confined space and collapsed structure rescue operations and has a special demonstration planned during his time in the Blue Force Gear booth.

Ish will appear in our booth 20405 daily at 10am for full demonstrations on our new Integrated Stealth Harness (ISH™) and at the top of each hour for individual demonstrations.

G-Code Holsters

G-Code Tactical

Daily Gear Give-Away at Booth #40341

Hit G-Code Tactical at Booth 40341 for your chance to score a complete IWB Concealed Carry Package valued at over $250! We’re dropping one winner per day, and you must be present to claim the prize.

Each prize pack includes:
• IWB Holster
• EDC Belt
• EDC Mag Carrier

Giveaway Time:
Daily — 11:00 AM to 12:00 PM
Giveaway Dates:

• Jan 20 – 11 AM–12 PM
• Jan 21 – 11 AM–12 PM
• Jan 22 – 11 AM–12 PM
• Jan 23 – 11 AM–12 PM

Show up. Gear up. Win big.

Categories: SHOT - Holsters, SHOT - Custom Manufacturing, SHOT - Law Enforcement Products/Services, SHOT - Wholesaler/Distributor, SHOT - Bags/Packs & Equipment

Arsenal, Inc.

Photo Ops with the Arsenal Custom Shop Trump Gun

Stop by the Arsenal booth at SHOT Show 2026 for a unique photo opportunity with one of the most talked-about custom firearms ever built — the Arsenal Custom Shop Trump Gun (DJT-47) by Arsenal Inc.

This one-of-a-kind rifle is a true Custom Shop showpiece, built on Arsenal’s legendary milled-receiver platform and finished with extraordinary attention to detail. From hand-polished blued steel and titanium-nitride components to gold, enamel, and engraved artwork throughout, the Trump Gun represents the highest level of craftsmanship Arsenal is capable of producing. Designed as a single-build collector piece, it blends precision manufacturing with bold artistic expression and American symbolism.

Whether you’re a dealer, collector, or enthusiast, this is a must-see SHOT Show display — and a great chance to capture a memorable moment at the booth.

Photo Ops Available:
Wednesday, Thursday & Friday
11:00 AM and 3:00 PM

Categories: SHOT - Firearms

MSR Distribution Company

Photo Ops with the Arsenal Custom Shop Trump Gun

Stop by the MSR booth at SHOT Show 2026 for a unique photo opportunity with one of the most talked-about custom firearms ever built — the Arsenal Custom Shop Trump Gun (DJT-47) by Arsenal Inc.

This one-of-a-kind rifle is a true Custom Shop showpiece, built on Arsenal’s legendary milled-receiver platform and finished with extraordinary attention to detail. From hand-polished blued steel and titanium-nitride components to gold, enamel, and engraved artwork throughout, the Trump Gun represents the highest level of craftsmanship Arsenal is capable of producing. Designed as a single-build collector piece, it blends precision manufacturing with bold artistic expression and American symbolism.

Whether you’re a dealer, collector, or enthusiast, this is a must-see SHOT Show display — and a great chance to capture a memorable moment at the booth.

Photo Ops Available:
Wednesday, Thursday & Friday
11:00 AM and 3:00 PM

Categories: SHOT - Firearms

Gideon Optics

Meet Legally Armed America Paul at booth 42209 on Wednesday from 11am-Noon!

Categories: SHOT - Scopes/Sights/Telescopes/Accessories

Trijicon Inc.

Trijicon SHOT Show Exclusive T-shirt Giveaway!
Tuesday, Wednesday, Thursday at 11:15 AM and 3:15PM
While supplies last!
Get a different T-shirt every day!
Limited quantities – while supplies last. Don’t be late!
Trijicon booth 12827

Categories: SHOT - Apparel, Men's, SHOT - Apparel, Women's, SHOT - Scopes/Sights/Telescopes/Accessories

Century Arms/Canik USA

Stop by the Century Arms/Canik USA booth #12260 for a meet and greet with Rob Pincus of Personal Defense Network on Wednesday at 11:30AM!

Categories: SHOT

Orchid

ERP Luncheon & User Group
Business Solution Partners (BSP), in association with Orchid Advisors, SPS Commerce, Flxpoint, and Laser Marking Technologies, would like to invite those SHOT attendees seeking to engage in meaningful conversation related to ERP and integrating technologies to a luncheon. Behind held just off the convention center at Chayo Mexican Kitchen from 11:30 to 2:30. Attendees may come and go during the free flowing luncheon, but must register (https://www.bspny.com/-2026-shot-netsuite-user-group) and attendance is limited to first come, first serve.

Lubriplate Lubricants Company

Demonstration on the proper ways to maintain and lubricate your firearm by LUBRIPLATE'S own Dr. Howard Haselhuhn, Ph.D., CLGS.
Wednesday, January 21st -- 12:00pm to 1:00pm

Categories: SHOT - Firearms Maintenance/Cleaning Equipment, SHOT - Firearms, SHOT - Firearm Barrels/Parts/Gunsmithing, SHOT - Gunsmith Tools, SHOT - Reloading

Gideon Optics

Meet the world famous DeskPop on Wednesday from 12pm-1pm at booth 42209!

Categories: SHOT - Scopes/Sights/Telescopes/Accessories

Aimpoint Inc.

Join Aimpoint in booth #13007 for appearance and book signing with Jack Carr. Jack Carr is an American author and former member of United States Navy SEALs. He is best known for his thriller novel The Terminal List, which was made into a television series on Amazon Prime Video.

Freedom Protective Gear/Holstersupply.com

Wednesday 12:30

Hang out with Pew Pew Jew, ask questions, take photos, and catch live, free giveaways happening throughout the day.

We’ll also be running live demonstrations showing how our Holster System lets you:

Mold holsters on demand

Fit any gun, any light, any laser

Add a new high-margin revenue stream to your shop in minutes

See how our system can immediately increase your store’s sales—fast, easy, and right on your counter.

Categories: SHOT - Holsters, SHOT - Wholesaler/Distributor, SHOT - Custom Manufacturing, SHOT - Gunsmith Tools, SHOT - Retailer Services

Pack'n Heat Products

As part of this year’s showcase, Pack’N Heat will host a special meet & greet with Brazilian Jiu-Jitsu legend and UFC Hall of Famer Royce Gracie on Wednesday, January 21, 2026, from 1:00 PM to 3:00pm PST. Visitors will have the opportunity to meet Royce in person, take photos, and hear how Pack’N Heat is bringing tactical performance and personal protection to a new level.

Categories: SHOT - Hearing Protection, SHOT - Bags/Packs & Equipment, SHOT - Apparel, Women's, SHOT - Eyewear

Kestrel Ballistics

Come join the Applied Ballistics and Accuracy 1st Team in the Kestrel Ballistics booth 14856 as they discuss the new CDF integration into the Kestrel 5700X WEZ Ballistics Weather Meter, answer technical questions, and demonstrate how shooters can apply the features in real-world scenarios. Bryan Litz, Nick Vitablo, Colby Hodnett and Todd Hodnett will be presenting. These live booth sessions will take place on Tuesday, Wednesday, and Thursday from 1:00 to 2:00PM. Each session, attendees will have the opportunity to enter for a chance to win a FREE Kestrel 5700X with WEZ unit.

Categories: SHOT - Communications/Electronics/GPS, SHOT - Hunting Gear/Accessories, SHOT - Shooting Range Equipment, SHOT - Law Enforcement Products/Services, SHOT - Training and Safety Equipment

Gideon Optics

Booth 42209 On Wednesday from 1-2PM meet legendary 2A advocate, journalist, and host of John Crump News and JCL, John Crump.

Categories: SHOT - Scopes/Sights/Telescopes/Accessories

Phoenix Trinity

Stop by Phoenix Trinity Firearms booth 43463 and meet
Twista (Worlds Fastest Rapper and 2A Advocate) and The Gun Camp.
We're unveiling their 2 Phoenix Trinity Honcho V2 pistols. These one of kind pistols come with a 2 port Comped barrel and the patented Linkless barrel system that Phoenix Trinity is known for.

Target Sports USA

Target Sports USA is excited to announce the LIVE REVEAL of the annual FORD F-250 TRUCK GIVEAWAY at SHOT Show 2026, taking place Wednesday, January 21 at 2:00 PM at Booth #72227.

The reveal will be hosted by Tony Sentmanat, bringing high-energy excitement to one of TSUSA’s most anticipated moments of the year. This year’s event marks the official unveiling of a custom-built Ford F-250, launching the 2026 AMMO+ Truck Giveaway campaign live on the show floor.

Attendees are encouraged to arrive early for exclusive TSUSA swag (limited quantities), followed by photo opportunities and meet-and-greets with the team and Tony.

Categories: SHOT - Ammunition

Blue Force Gear Inc.

Jared Reston is a highly decorated retired Jacksonville Sheriff's Office SWAT detective and Medal of Valor recipient who, after surviving being shot seven times in 2008, founded Reston Group Training to instruct law enforcement and citizens on elite firearms tactics and mindset.

He will appear our booth 20405 for story time, Q&A, and trivia with a chance to win a limited-edition Blue Force Gear Vickers Sling on Wed,, 1/21 from 2-3 pm

Winchester Safes

Celebrity Appearances - Wednesday January 21 - Booth 12027

Chris & Casey Keefer 2:30-3:30pm

Happy Hour 3-5:30pm

The Collector 3-4pm

Hannah Barron & Cowboy Cerrone 3:30-4:30pm

Melissa Bachman 3:45-4:45pm

Categories: SHOT - Firearm Cabinets/Racks/Safes

NANUK

LIVE MEET & INTERVIEW
With Bryan Rogers & Sam Jebsen from Biofire Technologies.

Live at the NANUK Booth 10971

Discover groundbreaking firearm technology and learn why Biofire trusts NANUK cases to protect it.
Meet the innovators. See the technology.
Protection when it matters most.

Categories: SHOT - Firearm Cases

Aimpoint Inc.

Join Aimpoint in booth #13007 for a special appearance with Medal Of honor recipient Earl Plumlee

Categories: SHOT - Apparel, Men's, SHOT - Communications/Electronics/GPS, SHOT

Acuvista Optics

Remember 7-7-2016 Dallas
On July 7, 2016, a peaceful protest in downtown Dallas against police-involved shootings in other states turned into the deadliest day for U.S. law enforcement since 9/11.
We had the honor to invited one of the responding Officers from DART( Dallas Area Rapid Transit) Police Department: Joseph L Kyser partner and best friend of the Fallen DART Officer Brent Thompson to share his thought and experience here in Acuvista Optics Host Stand.

G-Code Holsters

G-Code Tactical
Scorpions Assaulter’s Belt System Giveaway
Booth #40341

Join G-Code Tactical for a one-day-only, high-value event: the Scorpion Assaulter’s Belt System Giveaway—happening exclusively on January 21st from 3:00 PM to 4:00 PM.

We’re selecting TWO winners, and each will win a fully outfitted, high quality belt system valued at over $500. Must be present to win.
Each winner receives the complete Scorpion Assaulter’s System, including:
• RTI Rotating Belt Mount
• All-New Optimal Drop Pistol Platform w/ Attached Leg Strap
• SYNC001 Med Pouch
• 2× Scorpion Pistol Mag Pouches
• 2× Scorpion Rifle Mag Pouches

A full mission-ready setup—built for hard use and serious performance.

Giveaway Time:
January 21st — 3:00 PM to 4:00 PM

Two winners. One epic gear drop.

Show up. Stand out. Win elite G-Code kit.

Categories: SHOT - Bags/Packs & Equipment, SHOT - Custom Manufacturing, SHOT - Holsters, SHOT - Law Enforcement Products/Services, SHOT - Wholesaler/Distributor

Magtech Ammunition Co. Inc.

Ryan Cleckner, former special operations sniper and the bestselling author of the Long Range Shooting Handbook, will be answering questions and signing copies of his recently released book, Advanced Long Range Shooting.

We will be giving away a limited number of copies of the book so please join us early. Ryan will be at our booth, #13048, from 3:00-4:00pm on Wednesday Jan 21st.

Kestrel Ballistics

Kestrel Ballistics Announces New Pro Shooter Staff Program and Welcomes Doug Koenig and Kristy Titus to the Team.

New in 2026, the new Pro Shooter Staff is designed to strengthen the connection with the precision shooting community in various disciplines.

In conjunction with the program launch, Kestrel Ballistics is honored to announce that two highly respected leaders in the industry, Doug Koenig and Kristy Titus, have joined the inaugural Kestrel Pro Shooter Staff.

Doug Koenig will be appearing in the booth for meet-and-greet opportunities and conversations with attendees. Koenig will be in the Kestrel Ballistics booth 14856 Wednesday at 3PM.

Categories: SHOT - Communications/Electronics/GPS, SHOT - Hunting Gear/Accessories, SHOT - Shooting Range Equipment, SHOT - Training and Safety Equipment, SHOT - Law Enforcement Products/Services

Built American Equipment

Join Built American Equipment with Gavin Gear from Ultimate Reloader!
Special Guest Appearance by Cerakote
How to start your shop build, work with customers and create proper finishing to produce a quality product

Categories: SHOT - Custom Manufacturing, Supplier - Fabrication, SHOT - Firearm Barrels/Parts/Gunsmithing, Supplier - Finishing, Supplier - Machinery

Century Arms/Canik USA

Stop by the Century Arms/Canik USA booth #12260 for a meet and greet with the one and only Black Rambo on Wednesday at 3PM!

Freedom Protective Gear/Holstersupply.com

COME BY BOOTH #10129 for a custom holster by Black Rambo.

Enjoy special guest appearances, live free giveaways, and hands-on demonstrations of the Freedom Protective Gear Holster System.

We’ll show you how our system lets your store:

Mold holsters on demand

Fit any firearm, any light, any laser

Start making real money immediately on your investment

Categories: SHOT - Wholesaler/Distributor, SHOT - Retailer Services, SHOT - Gunsmith Tools, SHOT - Holsters

Trident 1 FFL Software

*** ATTENTION FIREARMS RETAILERS & RANGES ***
Trident 1 FFL Software, the industry's leading all-in-one POS Software provider is offering our largest promotion in our Company's history this SHOT Show. For a limited time, we are WAIVING our initial integration fee for all retailers who execute a Sales and Service Agreement with Trident 1 within 30-days of the show. Stop by our main display, on the first floor of the Venetian Expo, at the main entrance/registration in the lobby right behind the escalators (Booth #VL133). Check-out why hundreds of the top retailers in the industry, choose Trident 1 to run all facets of their business, while saving thousands of dollars with this limited time offer. Mention "T1 SHOT Show Special," when booking your demo.

Categories: Supplier - Software, SHOT - Retailer Services, Supplier - Services, SHOT - Firearms, SHOT

G-Code Holsters

Beer & Gear Giveaway – One Day Only, January 22nd at 3:00 PM
G-Code Tactical – Booth #40341

Roll into G-Code Tactical on January 22nd at 3:00 PM for our Beer & Gear Giveaway—a laid-back hangout with a serious gear payoff. Kick back with a free beer, snag a G-Code–branded koozie, and lock in your chance to win a full Assaulter’s System.

While supplies last:
• Free Beer (21+ only)
• G-Code Branded Koozie
• Entry to win a complete Assaulter’s System

One lucky attendee will walk away with an elite, mission-ready loadout that includes:
• Plate Carrier
• Full Scorpion Assaulter’s Belt System
o RTI Rotating Belt Mount
o Optimal Drop Pistol Platform w/ attached leg strap
o SYNC001 Med Pouch
o Scorpion pistol and rifle mag pouches

Built for hard use and serious performance.

Event Time:
January 22nd — Starts at 3:00 PM…until the beer runs out

Show up. Gear up. Grab a beer. Win elite G-Code kit.

Categories: SHOT - Custom Manufacturing, SHOT - Holsters, SHOT - Law Enforcement Products/Services, SHOT - Shooting Range Equipment, SHOT - Training and Safety Equipment

Utica Cutlery Company

Utica 11-UTKE46 — a rugged US-made tanto folding knife crafted with precision and power. Featuring a 3.31″ D2 steel blade (59–61 HRC) for superior edge retention, a G10 handle with black scale and red liners for rugged grip and style, and a smooth button-lock with ball bearing mechanism for fast, reliable deployment. This high-performance EDC blade punches way above its weight — a knife built for work, carry, and everything in between.

Categories: SHOT - Cutlery/Sharpeners/Knives/Accessories, SHOT

Frontsite

Come by and check out our special FREE verification offer to become a vendor on Frontsite! We will give you the code for 100% off the verification price, and also get you a special discount on our new data storage app, Frontsite Safe. Frontsite Safe is an app designed to secure your firearm, tool and household item information for insurance purposes. Come by and check it out!

Categories: SHOT - Media/Publication, SHOT - Retailer Services

MSR Distribution Company

MSR DISTRIBUTION — SHOT Show 2026 Dealer Specials

MSR Distribution will be offering exclusive SHOT Show 2026 dealer programs across both Arsenal and FIME, available only to brick-and-mortar retailers. These programs are part of MSR’s larger, ongoing effort to support physical retail locations and help dealers remain competitive.

Dealers attending SHOT Show can qualify for up to 25% off on select firearms, plus up to $500 in rebate credits toward special items, including select accessories and premium product lines such as Eternity Case. These incentives are available during SHOT Show and are structured to reward on-site participation.

Visit MSR Distribution at SHOT Show for full details.

Categories: SHOT - Firearms, SHOT - Magazines/Cartridges, SHOT - Firearm Cases, SHOT - Firearm Barrels/Parts/Gunsmithing, SHOT - Scopes/Sights/Telescopes/Accessories

Arsenal, Inc.

ARSENAL — SHOT Show 2026 Dealer Specials

SHOT Show 2026 is approaching, and Arsenal will be offering exclusive dealer specials available through MSR Distribution, exclusively for brick-and-mortar retailers. These SHOT Show programs are part of Arsenal’s broader effort to support physical retail stores and strengthen in-store dealer partnerships.

Dealers attending SHOT Show can take advantage of up to 25% off on select Arsenal firearms, plus up to $500 in rebate credits toward special items available during the show. These offers highlight Arsenal’s premium line of milled-receiver firearms, along with select parts and accessories, including the Eternity Case line of products.

Full program details will be available during SHOT Show through MSR Distribution.

Categories: SHOT - Firearms, SHOT - Magazines/Cartridges, SHOT - Firearm Barrels/Parts/Gunsmithing, SHOT - Firearm Cases, SHOT - Scopes/Sights/Telescopes/Accessories

FIME Group LLC

FIME — SHOT Show 2026 Dealer Specials

FIME Group will be participating in SHOT Show 2026 with exclusive dealer specials available through MSR Distribution, exclusively for brick-and-mortar stores. These programs are aligned with FIME’s continued commitment to supporting physical retail partners and driving in-store success.

Attending dealers may qualify for specials on select FIME firearms, along with up to $500 in rebate credits that can be applied toward designated special items during the show. These SHOT Show incentives are designed to reward in-person dealer engagement and support early-year inventory planning.

See MSR Distribution at SHOT Show for complete program details.

Categories: SHOT - Firearms, SHOT - Magazines/Cartridges, SHOT - Firearm Barrels/Parts/Gunsmithing, SHOT - Firearm Cases, SHOT - Scopes/Sights/Telescopes/Accessories

Kitanica

OFFGRID GIVEAWAY -by Kitanica, Garmin, Hogue Knives and WEBOOST
Sign up at Booth 20133 all show long.

Enter for your chance to win 1 of 8 Prizes

Prize #1 Garmin Instinct 3 GPS Watch - courtesy of Strohman Enterprise. Value = $499.99

Prize #2 WEBOOST Ultimate Overland Package Cell Signal Booster Value = $659.95

Prize #3 HOGUE EX-TO1 TOMAHAWK - comes with Magnetic Polymer Sheath. Value = $329.95

Prize #4 Kitanica MARK I JACKET - A 1000D CORDURA® Legend Value = $550.00

Prize #5 Kitanica double thickness nylon survival utility tarp. Value = $110.00

Prize #6 WEBOOST Drive Reach cell signal booster for cars/trucks/SUVs. Value = $499.99

Prize #7 Kitanica's VESPID Backpack- 4 zippers provide duffel-like access. Value = $170.00

Prize #8 Kitanica's Fully Redesigned RAIDER PANTS 3.0 now with STRETCH PANELS Value = $299.00

No purchase necessary and must be 18+ years old. Rules and Restrictions apply

Categories: SHOT - Apparel, Men's, SHOT - Communications/Electronics/GPS, SHOT - Cutlery/Sharpeners/Knives/Accessories

BookitOne

BookItOne Exclusive SHOT Show offer!

Stop by booth #40709 and try a live demo of BookItOne, see how it simplifies reservations, memberships, and events to receive your exclusive SHOT Show offer:

6 months free and exclusive SHOT Show pricing moving forward!

Can't wait to see you at booth #40709!

Categories: Supplier - Software, SHOT - Shooting Range Equipment, SHOT - Retailer Services

Audacious Concept

Audacious Concept - Hands-On Product Showcase & Dealer Meetings

Audacious Concept invites dealers, distributors, and media to visit our booth for a hands-on showcase of our latest EDC tools and compact fixed blade knives, including the Fanglet.

Attendees can handle the products, discuss materials, design philosophy, and wholesale opportunities directly with the designer and founder. Dealer and media meetings available throughout the show.

Categories: SHOT - Cutlery/Sharpeners/Knives/Accessories, SHOT - Camping, SHOT - Survival Kits/First Aid, SHOT - Gunsmith Tools, SHOT - International Exhibitors

Hoffner Knives

Up to 65% OFF all Hoffner Knives! Booth 20671
Only Once a Year, Only at SHOT!
55% OFF with $500 Order
60% OFF with $2500 Order
65% OFF with $5000 Order
Payment must be made with the order
FREE Knife Training Classes Provided for your Customers. This opportunity sells your inventory!
Trusted by thousands of loyal police, military, and civilians alike as their EDC, Hoffner Knives are the best defensive knives on the planet and great outdoor and survival knives. Please take a look at our NEW cookware knives. Lifetime Warranty, and excellent service, always!
Visit booth 20671 to see our Classic and NEW products. Don't miss this one-time opportunity for these huge discounts!

Categories: SHOT - Cutlery/Sharpeners/Knives/Accessories, SHOT - Firearm Grips/Stocks, SHOT - Law Enforcement Products/Services, SHOT - Training and Safety Equipment, SHOT - Camping

AP Lazer

SHOT Show attendees can take advantage of show-only savings on select AP Lazer machines, including our dual-laser systems designed for professional metal marking and engraving.

SHOT Show Only Discounts:

SN2816 DLR with Fiber Laser Add-On – Save $2,000

SN2816 DLR with Higher-Power Fiber Laser Add-On – Save $3,000

SN2616 DLR with Fiber Laser Add-On – Save $2,000

APG50LR Fiber Laser (50W) – Save $2,000

Our dual-laser configurations combine CO₂ for non-metals with fiber laser technology for metals, making them ideal for engraving and marking steel, anodized aluminum, Cerakote, coated metals, and polymers.

Offers valid only during SHOT Show. Visit AP Lazer at Booth #43662 to see the machines in action and speak with our team.

Categories: Supplier - Machinery, Supplier - Machining, Supplier - Fabrication, Supplier - Metals, Supplier - Plastics

LiveFire Tactical Training LLC

Type3MalfunctionRound 100-packs are now available for $199.00 for pistol calibers and $249.00 for rifle calibers with no minimum purchase requirement.

For Law Enforcement & Military, there is free shipping and no sales tax within the continental US & Canada.

To place an order stop by booth 41942 or email [email protected].

Categories: SHOT - Law Enforcement Products/Services, SHOT - Shooting Range Equipment, SHOT - Training and Safety Equipment

Self Defense Supply Inc.

20% OFF YOUR ORDER
Code: SHOT | Booth 60004

Stock fast-turn OTF and automatic knives, stun guns, pepper spray, and self-defense gear at wholesale price points customers actually buy. $100 minimum. No FFL required. Write your order at the booth or order online at selfdefensesupply.com.

Code expires 1/30/26.

Categories: SHOT - Cutlery/Sharpeners/Knives/Accessories, SHOT - Law Enforcement Products/Services, SHOT - Wholesaler/Distributor, SHOT - Bags/Packs & Equipment, SHOT - Training and Safety Equipment

HM Defense

HM DEFENSE-DEALER SPECIALS ON ALL HM50B2 50BMG RIFLES, INTEGRALLY SUPPRESSED STEALTH RIFLES & WE ARE GIVING AWAY A GUN A DAY!

DAILY GUN DRAWING 2PM.

BOOTH #15023

HM50B2 50BMG–SHOW ONLY $3,995.00 (MSRP $7,895)

Dealers attending SHOT can take advantage of SHOW ONLY SAVINGS on the HM50B2-50BMG, 10 round, bolt action rifle. INCLUDES your choice of FDE, ODG, Tungsten or Black Cerakote. All HM50B2 rifles include a rugged adjustable bipod, 10 round double stacked steel magazine & boxed with laser cut foam.

ALL INTEGRALLY SUPPRESSED STEALTH RIFLES at $600. BELOW MSRP.

STEALTHMS3 (300 BLKOUT) or STEALTHMS5 (556) Rifles
SHOW ONLY $1,395.00 (MSRP $1,995)

HM Defense's integrally suppressed rifles are never penned or welded. They are truly integral machined as one with the barrel utilizing patented Monobloc technology. The Stealth suppressed rifle models are user friendly with no adapters, no timing or tuning issues, no risk of back off or baffle strikes & virtually maintenance free.

Categories: SHOT - Firearms, SHOT - Suppressors, SHOT - Law Enforcement Products/Services, SHOT - International Exhibitors, SHOT - Firearm Barrels/Parts/Gunsmithing

Etymotic

As a new vendor launching new items, Etymotic's New Passive Adult Muffs & Electronic Digital Impact Resistant Earbuds are a HOT Shot Show Special!

Categories: SHOT - Hearing Protection

Sage Security Products, Inc.

Exclusive Trade Show Promotion
• 15% OFF all orders
• Free Freight on orders over $500
• Continental U.S. only
Stop by SAGE SECURITY PRODUCTS booth #14427

Categories: SHOT - Law Enforcement Products/Services, SHOT - Camping, SHOT - Hunting Gear/Accessories, SHOT - Survival Kits/First Aid, SHOT - Training and Safety Equipment

InfraHex

HAVE YOU EVER SEEN YOURSELF IN A THERMAL DRONE USED IN A REAL BATTLEFIELD?

Come to our booth #40952 and try to counter thermal detection. Our team will show you how to do so ;-)

InfraHex

Win Next Generation Gear with InfraHex lucky draw!

Visit our booth #40952 and see, touch and try the thermal concealment gear.

Fill out a simple questionnaire and get into a competition for our gear:
1. Ghillie suit with thermal concealment.
2. Bivi for outdoor and camping.
3. Surprise package of our products.

InfraHex - the stealth textile is coming to the US market, and you can be the first to try!

Notch

Thursday 1/22: Notch 2026 SHOT Show Daily Giveaway

Oakley Standard Issue + Notch

Stop by our booth (31110) and scan the QR code for a chance to win a pair of Oakley SI Cerakote Holbrooks and a Notch Athlete Operator Grey!

No purchase necessary. Open to individuals 18+ attending SHOT Show. One entry per person per day. Winners selected at random. Winners need not be present for the drawing but must be able to claim prize at the show. Void where prohibited. Sponsored by Notch. By entering, you agree to receive emails from Notch Gear and its promotional partners. You may unsubscribe at any time.

Categories: SHOT - Apparel, Men's

Burstfire

Booth: 40631

PRIZE GIVEAWAYS! We are giving away BRASS ANNEALING MACHINES and CASE PREP TOOL SETS!

How to Enter prize drawing:
1) Pick up raffle ticket at booth 40631
2) Limit 1 raffle ticket per person. Disqualified if you have multiple entries.
3) Drawing will take place on Thursday January 22nd at 3PM PST
4) MUST BE PRESENT DURING DRAWING TO WIN

Prize 1: Burstfire 2 in 1 INDUCTION Annealing Machine ($650 Value)
Prize 2: Burstfire 2 in 1 FLAME Annealing Machine ($300 value)
Prize 3: Burstfire COMP EDGE PRO Annealing Machine ($200 value)
Prize 4: Burstfire P3 Case Prep Tool Set & Neck Tension Gauge Set ($135 value)

Visit: www.Burstfireguns.com for more information on our products.

Categories: SHOT - Ammunition, SHOT - Black Powder/Smokeless Powder, SHOT - Custom Manufacturing, SHOT - Gunsmith Tools, SHOT - Reloading

Kinetic Research Group

KRG - Precision rifle chassis and accessories

Show Special: Dealers (current and new) get an additional 10% off of dealer pricing for orders of $10k or more. Come by our booth for more info.

Categories: SHOT - Firearm Grips/Stocks, SHOT - Firearm Barrels/Parts/Gunsmithing, SHOT - Firearms

National Rifle Association

Visit the National Rifle Association at booth #12660 on THURSDAY, January 22nd for special appearances and the Interactive ARC Experience featuring Mantis! The Interactive ARC Experience is open every day of the show with a daily giveaway each day - must be present to win!

Interactive ARC Experience
9:00 AM - 5:00 PM

Special Guest Meet & Greet:
Dianna and Ryan Muller, Professional Shooters
11:00 AM - 12:00 PM

Special Guest Meet & Greet:
Knox Williams, President & Executive Director, American Suppressor Association
1:00 PM - 2:00 PM

Michael Bane, Triggered TV
2:00 PM - 3:00 PM

ARC Prize Drawing: (Must enter to win before 4:30 PM and must be present to win.)
4:45 PM - 5:00 PM

Categories: SHOT - Association/Agencies/Wildlife Mgmt., SHOT - Firearms, SHOT - Targets, SHOT - Training and Safety Equipment

Rozvelt

ROZVELT VEKTR GIVEAWAY AT THE ROZVELT BOOTH

Please fill the information below and get a chance to win a Rozvelt Vektr, the ultimate addition to manage your breath and complete your scent control gear.

How to Enter
1. Visit the ROZVELT booth (#42843, Venetian Level 1)
2. Scan the Giveaway QR Code
3. Follow the instructions
4. Follow us on social media to double your chances of winning!
5. Be present at the booth at 4:00 PM on January 22nd for the draw

Categories: SHOT - Archery, SHOT - Bags/Packs & Equipment, SHOT - Cameras/Equipment, SHOT - Hunting Gear/Accessories, SHOT - Scents/Lures

Phoenix Trinity

Stop By Phoenix Trinity booth 43463 and Enter to win a Hero Grip ps.
Hero grip is the best upgrade from the plastic grip that comes on most double stack 1911/2011 pistols, Precision machined from 7075 aluminum. The Hero Grip adds rigidity and dampens felt recoil of your pistol.

Categories: SHOT - Firearms

Liberty Mountain

SHOT SHOW SPEICAL – SILVA SEEK 450
Special: 25% OFF the Silva Seek 450 Headlamp
The Silva Seek 450 Headlamp delivers powerful illumination in a compact, rugged design — perfect for outdoor professionals, adventurers, and anyone who needs reliable light in demanding conditions.
Exclusive Offer
Get 25% OFF the Silva Seek 450 for a limited time.
Shop Now: Silva-USA.com
Discount: 25% Off with coupon SHOT25
Available During the Show Only
Designed in Sweden. Trusted worldwide.