pjur active was created based on concrete consumer needs. It´s the new product line in the field of sport of the pjur group, the expert for skin protection since 20 years. Extreme athletes worldwide have used personal lubricants in the past and asked pjur to develop a special product to meet their needs for anti-chaffing. Due to this request, pjur active was developed and launched in March 2015 as the solution to prevent blistering and irritations. pjur active is already established in Europe, Asia and Australia – and we now want to offer this solution to the U.S. consumer as well (less)