4FRNT Ski Company is a rider-owned and operated freeskiing company based in Salt Lake City, UT. Under the rider-owned model, big-name freeskiers are offered a piece of ownership in the company in exchange for their help designing a new shape of skis. Our technological advances are developed in house and refined by a production facility right at the base of the Wasatch Mountains. Our most recent successes include the innovation of reflect-tech technology and vibe-veil. This rider-owned model has been our blueprint since the company was founded in 2002 and will be our legacy in the growing sport of freeskiing and backcountry ski touring. (less)